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You can have the best product ever - even better than existing competition - but if no one knows about it because you didn’t market it correctly, it might as well not even exist.
Amy Landino is an award-winning YouTube creator, best-selling author, and international public speaker. Her enthusiastic and transformative content has changed the ways marketers are tackling vlogging and video. Landino has also been traveling as a professional keynote speaker to share her insights with new markets. She has an innovative approach to leverage digital attention to drive traffic.
Video + blogging = vlogging! Video marketing has become a very popular trend in the marketing field within the last few years. As a way to convert more leads to sales, companies are deciding to invest in video to increase their reach. Not only does she work with vlogs, but Landino is also a best selling author of the book, Vlog Like a Boss. However, she dives into the idea that vlogs can create so much more than just a video but a brand. With research and real-life examples, Landino confirms her insight. A company can be successful if they kill it online and invest in the right resources. Her book is perfect for go-getters and creators of internet marketing, whose goal is to communicate in an innovative way.
There are many key takeaways from Landino’s book that can transform your video marketing tactics from a fixer-upper to can’t-stop-watching content. One tactic she writes about is narrowing the market and finding a niche for your vlogs. Specialization is very important. It will help you reach more people in less time. In addition, planning your content out prior and creating a schedule can work wonders. Most importantly, Landino emphasizes that you can not let your fears of video stand in your way of creating amazing content in your industry. Check out how to start making and editing videos below!
#VlogLikeABoss with Amy Landino. Be sure to check out her website, Twitter, and Youtube. If you would like to learn other internet marketing tips, read up on other top internet marketers.
Effective internet marketing for any business often starts with SEO, that is, Search Engine Optimization. Google is constantly updating its search algorithms in order to connect customers to the most relevant results. This can make it difficult for small, local businesses to stand out among the top pages. Local SEO services provide a way for physical businesses to improve their online website rankings. By branding your company to a specific location, you become visible and relevant to customers in your area. Targeted keywords and educational content help boost businesses among the top ranks.This roots you into a community and connects you to an ideal local customer. Local SEO services typically include the following:
Search engines like Google, Yahoo and Safari use keywords to link potential customers with websites. Keyword research is one of the most valuable steps in your SEO process. In order to have effective keywords they need to:
Consistent content like blogs can be the key to a company’s success. Targeted content or blog posts can drive shares on social media as well as traffic to your website. Here are other ways that good content can boost your business:
Ultimately, your website is where you want leads to end up. It’s where their journey to conversion continues. If you aren’t getting traffic to your website, or are seeing a high level of bounces, your website may need to be optimized for local searches. These services will help increase your traffic and conversion rates:
OCG Creative is here to help with any of your SEO and Reno web design needs. Call us, we’ll answer your questions. 775.324.1644
Designing a website for website lead generation is a tough business. Pulling together a great visual design with interesting content is relatively easy, but doing these things in a way that encourages people to fill out a contact form is a different story. The trick to creating great lead generating websites is designing a site flow that makes sense to a user and caters to the process they use to decide whether to contact a business. With a site that makes this process easy and that operates in the way website visitors are expecting, web lead generation becomes an inherent process of your website. If you’ve ever taken a marketing class, you’ve likely heard of the AIDA model - a purchase funnel with 4 stages:
This model walks through a consumer’s journey to making a purchase. While the model has historically been used for modeling physical purchases, it just as aptly models a consumer’s journey in web lead generation. So, how do you design a website that works for web lead generation? Focus on the funnel.
In the awareness stage, consumers are looking for initial information about a service. Today, this almost always starts with a Google search - most often on a mobile device. As a company interested in grabbing the awareness of consumers, SEO is the place to begin. Blogs are often one of the first ways that consumers find your website in Google’s SERP. Craft educational, relevant blog posts that will answer your visitors' questions.
In the interest stage, site visitors are looking for more detailed information about how you could help them - often resulting on them landing on a service page on your site. This transition from a blog post to a detailed page happens most easily through a Call to Action. Strategic CTA placement is key to good web lead generation, including:
So your site visitors have information about the service they were searching for – and after visiting a detailed page on your site, understand whether you’re a good fit for them. How do you build credibility and trust to ensure that the visitor picks YOUR brand over someone else? Your About page. The best way to do this – a genuine About page on your website. Only after you’ve established trust and credibility with the site visitor will you see them convert to a lead.
While the first three stages of the AIDA funnel are based in a certain piece of content on your website, the fourth stage – Action – happens throughout your website. Taking action should be made as easy as possible for website visitors to increase web lead generation opportunities. Getting visitors to take action includes a number of techniques:
Designing a website and content for web lead generation is tricky. The best way to optimize lead generation websites is through testing. Try to vary the placement of CTA’s to see which has more click-throughs. Continue to create content around your user’s thought process and with fine-tuning, you’ll see an increase in your website lead generation effectiveness. OCG Creative is a Reno web design adn internet marketing agency that can help you to design a website or internet marketing content to move visitors through this decision process - and bring you more qualified leads! Explore our capabilities or call 775.324.1644 - we'd love to help you better your business!
Imagine you’re in a library doing research for a college paper. All of the books are thrown into a pile on the floor. You basically have to swim through the books to find what you’re looking for. The best book ever might be buried in that pile. But, what are your chances of finding it? The same goes for content. Content visibility can be met through internet marketing efforts. You can write really great content, but without a solid strategy to back it up, it’s going to prove tough to compete with the big competitors. With more than 92,000 articles posted on the internet every day, the competition is tough. WordPress users alone produce over 35.8 million new posts a month. Digital media publishers, like Huffington Post, are known to publish anywhere up to 1,500 articles a day. How does your small business stand a chance? You must develop a content strategy that positions your business as an expert and gets you noticed online. Here’s how you can increase your content visibility and get it noticed:
Implementing a great content strategy increases the chances of your article or blog getting found online. Don’t let your business get buried under a pile of books. Get organized, get your key-words, in order and get in the card-catalogue of the internet.
If you want to start an email campaign for your business, you might be tempted to buy a list of leads. Before you do that, I would suggest something even better, and that's building an organic list from your website. Why? Building your email list organically ensures that your leads will actually want to hear from you. It will result in less opt-outs and getting marked as spam. If you get marked as spam too many times, you run the risk of being "blacklisted" or blocked from email servers. If you're new to this, do not fear. You can build your own list through website lead generation.
Lead generation online consists of building a list of qualified individuals who are interested in your products or services. You can collect this information through forms and calls to action (CTA) on your website. How do you get visitors to fill out forms? Offer something of value. People will exchange their contact information for something that benefits them or sparks their interest. At minimum, you want to collect a name and email address. However, for more extensive offers, you can ask for a mailing address and phone number. Make sure you don't ask for too much information upfront, as it will cause people to bounce off the page. Are you ready to start building your email list? Here are a few different campaigns you can use to start generating leads on your website:
Is your business taking advantage of offering discounts online? Now, this may seem like a no-brainer, but sometimes the best way to get somebody to initiate contact is through an old-fashioned freebie. Giving an attractive discount, free sample, or trial offer can attract leads that otherwise would have kept on clicking. How to do it: Incorporate a free offer or discount into a landing page, pay-per-click ad, or social media ad. Make sure you pick one goal for the user and focus your landing page around that. Learn more about landing pages here.
To blog or not to blog, that is the question. When you blog for your businesses, you create the opportunity to attract new leads by positioning yourself as a thought leader in your industry. You can also position yourself as an expert by creating educational videos, downloadable guides, white-papers and E-books. Offering exclusive content is a great way to build your list and generate leads. How to do it: Integrate a sign up form with your content offer at the end of a blog post or on a landing page. Blog posts are great because your audience is already reading your material and might want more information. Having trouble coming up with content? Read our tips on overcoming writer's block.
You know you love the camera. If not, that’s okay. You can still host an online class or webinar via podcast or voiceover. Do it live or send out recorded sessions—the choice is yours. There’s endless options for connecting with potential leads all over the world now, and turning your office into a virtual classroom. How to do it: Develop your content and promote your class via a landing page that can be shared through ads, social media or on your website. People will exchange their contact info in exchange for the free class. If it’s good enough, it may convert them to a customer! Alright, I have to go do some online shopping. And my coffee is cold. Cue the end of this blog post. Thanks for reading and check back for more marketing tips and lead generation ideas!
