What is your biggest challenge? What keeps you up at night?
Many of our clients simply “want more business,” but don’t necessarily have a complete grasp of their market or competitive landscape. They also tend not to be aware of how complex digital marketing has become.
From the client’s perspective, the pain point is usually some combination of the following:
- They’re not attracting enough customers or leads to hit their sales or growth objectives. Very often, these are undefined, so we work with you to help determine what success can look like.
- We often replace another web company that’s failing. Almost 100% of the time, the frustrations are broken promises, missed deadlines and poor communication.
Technology is a pain point. Digital marketing is becoming more specialized by the minute, and every aspect is surrounded with unique complexities. Owners and managers often view the web as a single entity, when in fact it is thousands.
- Time is too (even though time is not a good excuse in my opinion). Most of our clients have companies that require hands-on involvement. There is simply no opportunity during daily operations to shift gears and put their digital marketing hats on. On top of that, there’s a huge learning curve.
We have a process for resolving everyday business and marketing challenges
We first recognize that few business owners have the resources, bandwidth and interest in digital marketing to be as effective as a skilled team. We provide a project team made up of just the right combination of experts. That includes strategists, designers, SEO experts, social media experts and even photographers/videographers for the projects that require it. We also have an engineering staff, so we often solve lingering technical problems other agencies couldn’t.
In a sense, digital marketing for the average business consists of 7-8 functions that demand highly skilled and educated individuals. However, for most businesses, each of these functions can be accomplished in an a la carte fashion. For example, you wouldn’t want to hire an engineer full-time, but you need one on hand when a problem or technical goal demands it. The same is true for designers, copywriters, etc.
Contracting with our agency creates a team of experts that is committed to our client’s goals, without the expense, frustration and risk of hiring several full-time employees. In fact, our services frequently cost less than hiring a single, part-time employee.
What results should you expect?
Clients that work with us know everything we do is done correctly. We are able to show them, not only outcomes, but KPIs leading to those outcomes.
Rather than blindly writing checks, clients can see what we are doing for them. We communicate, so they don’t have to question what they’re paying us to do.
They also know we have their back. We provide backups, a CRM and disaster recovery for the server networks we manage, as well as SSL and security monitoring.
Clients also know that they can call us anytime, and we’ll be there. We’re available, which is a big deal today.