Everyone knows the internet runs on content. There is so much emphasis on content that organizations put tremendous effort into creating and publishing as much of it as they can. But content for content’s sake isn’t very strategic and probably won’t do much to grow your business.
Impactful content, the kind that engages consumers and fosters real-world relationships, takes planning and effort. It includes copy for your website and marketing materials, as well as
social media and even in-house signage. Content can include video or pictures published throughout the web.
Good content can be important, genuinely funny, informative, or entertaining. Good content begs to be shared. Great content makes your business stronger.