Logo Design & Business Branding
Your brand serves as the basis for the emotional connection people may make with your business. It represents the vital first impression you make on new and potential clients, as well as your your signature for returning customers.
The digital world has added a whole new layer to business branding. Gone are the days where you could print your logo on brochures and business cards and call it successful branding. Today’s brands must evolve and grow with their audiences in order to remain competitive. They must tell a story and engage their market instantly or be lost in the noise.
Your brand’s image is about what it says and how it says it.
A powerful brand encompasses more than logo design and color choices. It includes imagery, messaging, voice and customer interaction throughout your business. The image you portray to the public becomes part of your brand in the long-term. Your brand is one and the same with you, so it is important that you guard your brand like you would your family.
Start with a brand strategy.
All business ventures start as ideas. However, getting from launch to thriving business requires skill and strategy. Before you can start marketing your products and services, you need to develop a solid brand and position yourself solidly in your market.
Brand strategy consists of a long-term plan for building and maintaining your brand over time. Using elements of marketing, design, and psychology, we tap into the latest research and craft a brand that resonates with your target audience. We break it up into five different elements.
- STEP 1: Define the purpose and vision for your business
- STEP 2: Identify your target market and assess your ideal customer
- STEP 3: Choose images, logo design, and color scheme
- STEP 4: Craft messaging, voice, and slogans
- STEP 5: Ensure consistent branding across digital, print & other platforms
Logo design, and the psychology of color
A well-designed logo and color-scheme will elevate your business and increase brand recognition. Using the best and latest design principles, we create custom logos to help you stand out in your industry. Whether you need a logo design from just an idea or wish to update your existing logo, we will guide you and work together until it is the perfect representation of you and your company.
Social media branding is essential to how customers relate to your business.
One of the most visible ways your brand can communicate is through social media. Whether intentional or not, everything you post online is part of your brand. Monitoring your online presence and creating consistency across all platforms is key. Whether customers find you on Facebook, LinkedIn or Instagram, you want them to instantly recognize your brand.
To create consistency, we brand your social media accounts with your logo and custom cover photo. We’ll optimize your logo design and other imagery for each platform, so you get sharp, professional images that look great on all browsing devices.
Finding your voice
If you have been staying up to date on marketing trends, you have probably heard or read that your brand should tell a story. While stories are great, the biggest problem most companies have with their website is that people do not know what the business does. We will help you craft a simple, concise slogan or tagline that communicates the products or services your business provides.
Once we brand your business with the perfect logo design and a sharp tagline, we’ll help you craft a voice for your company to use in emails, social media, blogging and other communications. Having a consistent voice that represents your business will enhance your overall branding efforts.