In the forward march of progress, online presence has become a critical cornerstone for businesses of all sizes. However, crafting this presence is a task that demands commitment, dedication, and a wealth of resources. This is where OCG Creative steps in. As a Reno digital marketing team, we are here to ensure your business shines brightly in the digital arena, allowing you to focus on the heart of your operations.
In this ever-evolving world, keeping pace with marketing trends can be an uphill struggle, and crafting an effective marketing strategy can seem like an impossible task. This is where our team, armed with expertise and creativity, stands ready to make a difference for your business. Partnering with us means having a dedicated team of marketing specialists, wholly committed to driving real outcomes, not just ticking boxes.
Small businesses often grapple with a host of digital marketing challenges. From lead generation and sunken costs to grappling with the intricacies of marketing technology and managing time effectively, the hurdles can be overwhelming. Few business owners have the resources, bandwidth, or keen interest in digital marketing to achieve the level of effectiveness offered by a skilled team like ours. By outsourcing to OCG Creative, your business saves valuable resources including time, money, and staff.
As a marketing agency in Reno, our primary role is helping businesses generate leads. Our approach begins with assessing your market and competitive landscape, and then devising a strategy that elevates your business above the rest. Despite the complexities of web design and digital marketing, our role is to unravel the technological knots and build and execute a plan to meet your goals.
Our team of experts, assembled specifically to match your business needs, includes strategists, designers, SEO specialists, social media experts, and photographers/videographers. We’re the engineer you need on call, the designer, the copywriter, and the social media specialist, all packaged in an a la carte fashion. Partnering with us provides the perks of a full-service marketing team without the expense, frustration, or risk of hiring several full-time employees.
OCG Creative is rooted in providing technical expertise alongside creativity. We not only deliver a sleek, aesthetically pleasing website but also dedicate our efforts to maintaining that site and boosting its rankings on Google's algorithm. Our team excels in implementing unique web designs, expert Reno SEO, curated content, and specialized strategizing that align with your business needs.
The magic of web design comes alive in our meetings with clients. This is where we collaborate to understand your vision and translate it into reality. Our designers craft custom pages and design elements that not only ensure your business stands out but also make your website user-friendly and enticing to new visitors.
SEO and social media are invaluable tools in making your online presence felt. Our copywriters and SEO specialists employ critical keywords to bolster your online visibility and drive the right traffic to your site. Additionally, our social media experts adeptly generate leads through targeted social media posts.
Account strategists at OCG Creative serve as the backbone of your marketing strategy. We assess your business needs and goals, using this information to craft a marketing plan that truly delivers. Alongside generating outcomes, we provide backups, CRM, and server network disaster recovery, as well as SSL and security monitoring.
In the end, we're not just about checking off tasks; we're about making a difference to your bottom line. Our goal is not just to generate outcomes but provide the KPIs that lead to those outcomes.
Experiencing our dedication to your success is only a phone call away. Don't just take our word for it; reach out and experience firsthand what it's like to work with a Reno digital marketing team that's committed to your business goals.
Contact OCG Creative today and let us guide you to a prosperous digital future.
In the digital realm, the first page of Google search results is often considered a holy grail for businesses seeking online visibility. Such was the aspiration of Reno Pro Services, a company offering a comprehensive array of professional furniture services. The challenge? The digital sphere is crowded, making visibility a steep mountain to climb. However, they chose not to navigate this complex landscape alone – they turned to the experts at OCG Creative, and the rest is an SEO success story.
In today's bustling online marketplace, standing out from the crowd is no easy feat. Reno Pro Services recognized that a robust digital presence was critical for growth. However, capturing the attention of potential customers amidst a sea of competitors was an uphill battle. The mission was clear: to increase their website's visibility, drive more organic traffic, and ultimately, convert this traffic into loyal customers.
OCG Creative accepted the challenge with a clear plan: to leverage SEO best practices and transform Reno Pro Services from an invisible entity into an invaluable service provider in the eyes of search engines and customers. The agency identified keywords relevant to the client's business that held the potential to drive meaningful traffic and conversions. In this example, we will focus on the 5 following keywords:
"Furniture assembly reno"
"Reno furniture relocation"
"Furniture repair reno"
"Furniture assembly and repair reno"
"Reno commercial furniture installation"
OCG Creative's SEO approach was both technical and creative. They curated keyword-optimized content, focusing on relevancy, engagement, and quality. The agency also built high-quality backlinks from authoritative websites, boosting Reno Pro Services' domain authority. Additionally, they meticulously crafted metadata to ensure that every webpage communicated effectively with search engines. This blend of techniques ensured that the website was not only search engine friendly but also compelling and intuitive for its visitors.
The impact of OCG Creative's work was nothing short of transformative. Their expert strategies propelled the targeted keywords from obscurity to prominence. "Furniture assembly reno," initially with zero ranking, saw a significant rise in just a few months. "Reno furniture relocation" experienced similar success, climbing from zero to an impressive ranking of 48. This pattern of exponential growth was mirrored across all the targeted keywords, cementing Reno Pro Services' robust online presence.
OCG Creative's contribution to Reno Pro Services went beyond mere SEO. They played a crucial role in shaping their client's marketing strategies. Through their consultancy, they provided insights into customer behavior, identified market trends, and advised on effective promotional strategies. Their expertise enabled Reno Pro Services to refine their marketing efforts and establish a strong brand presence.
Furthermore, the agency ensured the website remained updated, user-friendly, and secure through regular maintenance. By prioritizing the site's health, they not only improved user experience but also furthered the SEO efforts, as search engines favor well-maintained, user-friendly sites.
The collaboration between Reno Pro Services and OCG Creative is a tale of digital transformation. By leveraging advanced SEO strategies, comprehensive marketing consulting, and continuous website maintenance, OCG Creative transformed their client's digital landscape. This case underscores the power of effective SEO, the role of an expert digital marketing agency, and the profound impact they can have on a business's online visibility. Whether you're a business owner seeking to enhance your digital footprint, a prospective client of OCG Creative, or a reader fascinated by digital marketing triumphs, this success story offers compelling insights and inspiration. Come to the Reno SEO experts for all your digital marketing needs.
Search Engine Optimization (SEO) has emerged as a critical element in the digital marketing landscape. With an ever-increasing number of websites competing for the attention of users, businesses are investing heavily in SEO to improve their visibility and drive organic traffic. However, achieving success in SEO is not an overnight process, and it can often be a long and challenging journey. This article delves into the various factors that make SEO challenging and explains why it requires time, patience, and consistent effort.
The algorithms that govern search engine rankings are constantly evolving. Search engines like Google continuously update their algorithms to provide the most relevant and high-quality search results to their users. These updates can have a significant impact on the SEO strategies that businesses employ. To stay on top of these changes, marketers need to monitor search engine announcements, industry trends, and best practices, and adapt their strategies accordingly. This requires a considerable investment of time and resources.
SEO is no longer solely about optimizing your website with the right keywords. Over the years, the number of ranking factors has grown substantially, making the task of SEO more complex. Some critical factors that impact search engine rankings include site speed, mobile-friendliness, content quality, user experience, and backlinks. To be successful in SEO, businesses need to optimize their websites holistically, addressing all these aspects. This multi-faceted approach demands time, expertise, and consistent effort.
Creating high-quality, relevant, and engaging content is one of the most crucial aspects of SEO. However, content creation can be time-consuming and requires ongoing effort. Moreover, the content must be optimized for search engines, incorporating relevant keywords and ensuring it is easily accessible to search engine crawlers. Additionally, with the growing importance of voice search and natural language processing, optimizing content for conversational queries is becoming increasingly important.
Backlinks, or links from other websites pointing to your site, are a key factor in determining search engine rankings. They signal trust and authority to search engines, which in turn improves your website's visibility. Acquiring high-quality, relevant backlinks is a challenging and lengthy process. It involves outreach, relationship building, and crafting valuable content that other sites would want to link to, which can take months or even years to achieve.
As more and more businesses recognize the importance of SEO, the competition for the top search engine rankings intensifies. Depending on your industry, you may be competing against established websites with strong domain authority, making it harder to outrank them. Analyzing your competition, identifying their strengths and weaknesses, and developing a tailored SEO strategy to outperform them requires time, expertise, and persistence.
For sure, SEO plays a pivotal role in the realm of digital marketing. However, it is crucial to recognize that attaining success in SEO is a long-term endeavor rather than a quick win. The constant evolution of search algorithms, the increasing intricacy of SEO factors, the ongoing necessity for content creation and optimization, the significance of backlinks, and the highly competitive landscape all contribute to the challenges and time-consuming nature of SEO. By exercising patience, adopting a strategic approach, and maintaining consistent efforts, businesses can progressively enhance their search engine rankings and ultimately benefit from increased organic traffic and visibility.
SEO, short for Search Engine Optimization, is the practice of curating website content to achieve top rankings in Google, among others.
In the past, SEO stuffing keywords into every possible location—something we used to call the “SEO Top 5.” These include the HTML Title, Meta Description, Headings, Body Copy and Anchor text.
Google’s own documentation suggests—and even states directly—that most of these have little impact on rankings.
But is SEO really dead?
Search engines have one goal—to provide the best, most relevant results for a given keyword search. As a website owner, your goal should be to provide that best, most relevant web page. The trick is to understand how search engines make the choice.
You should always include an HTML page title and meta description, because these are usually visible in the search results. And, yes, you should use your target keyword here as well. But, write them to be helpful to humans. That way, you’ll increase traffic and help search engines learn what your website’s about at the same time.
The same is true for page content. Write your website content to be useful and engaging to visitors to your website. Use keywords appropriately, but don’t overuse them in an attempt to boost rankings. Keyword stuffing doesn’t work and may even hurt your rankings.
To get you started, here are a few things every website owner should do;
But, there are hundreds, if not thousands of signals search engines use to decide which websites are worthy of those coveted top spots.
There are literally thousands of ways to ruin a website. A website can be beautiful, perfectly branded and use all the latest browser technology—and yet still suck in a profusion of ways. Let’s examine a few favorites.
Topping the list is a website that’s too slow to load. Not only will your slow loading website turn away visitors at a rate of about 12% for every second you make them wait—you’ll also be signaling search engines that your website offers a poor user experience. As a rule, a bad user experience equals bad rankings.
Next up, your website has to be mobile friendly. All major search engines place priority on a website’s mobile experience over the desktop. And for good reason. Over two thirds of online searches are mobile. Desktops don’t even make up the remaining third.
Coming in at number three—hard to find contact info. There’s no point putting time and energy into the perfect web experience if your website visitors can’t figure out how to contact you. Put contact info on every page, and encourage users to reach out to you using whatever method they prefer. Forcing visitors to fill out a web form might just force them to look for somewhere else to do business.
Perhaps more important than being easy to contact is giving your visitors a reason to contact you. Not providing enough information on your website encourages your visitors to continue doing research. In the end, they’ll probably choose a competitor that provides lots of details about their company and the products and services they offer.
Finally, it is impossible to overstate the importance of organic search engine rankings. Search engine optimization, or SEO, is the process of making your website content the best candidate for coveted top spots in Google among others. Earning the number one position for the right keywords is a competitive advantage you can’t achieve any other way.
To recap, your website should;
Let me begin with a story. We have a client that went through half a dozen Internet marketing agencies prior to working with us. Those agencies did all the standard stuff: social media, PPC, landing pages, SEO… you name it. In every case, the agency added to the costs, but failed to make even a tiny impact on sales. Given that history, it is surprising that we are able to tell this story. Even as we were signing contracts, the client told me point blank that he didn’t believe our experience would be any different that what he’d been through with other marketing agencies. Fast forward a year… In about 12 months, we managed to place about 150 keywords on page 1 in Google. Those, by the way, are just the ones we’re tracking. There are probably another 300-400 top performing, related keywords that we don’t track. I’ll save an explanation of that for another article. Now, with hundreds of page one (most in the top 3) keyword rankings, you might expect tens of thousands of new visitors to the website. In reality, it’s closer to 4,000 per month. Big deal, right? Seems like a lot of work for 4,000 visits. Maybe, but here’s what those 4,000 new visitors mean to our client. From their own numbers, website form fills alone have lead to a little over $550,000 in revenue so far this year (FY17, as of August 1st.). Including web generated phone calls pushes YTD web-generated revenue close to a $million. Here’s the thing. For that $million in revenue, the client pays nothing to Google, and very little to the agency. The obvious question—What did we do differently? How is it that OCG Creative was able to tack on an extra million dollars in top-line revenue, after all the other agencies failed? The answer: Keyword selection. Well, keyword selection, coupled with being very good at SEO. Of course, you also have to provide your website visitors with what they were looking for when they decided to click, but it starts with optimal keyword selection.
There are three primary factors to keep in mind when selecting keywords for SEO. Lets examine them. User intent: A good way to look at this is to ask, what kind of problem is the searcher trying to resolve? When asked, clients typically suggest keywords (key-phrases) that are very broad. In SEO terms, we call them “short tail” phrases. An example of that would be “school supplies.” Short tail phrases tend to have the highest search volumes. In fact, 60,500 people search for “school supplies” every month. Compare that with “minecraft school supplies”, which receives about 720 searches per month. That’s just 1.19% of the search volume when you take away the word “minecraft.” It’s what we call a “long tail” keyword or key-phrase, and a virtual guaranteed better performer than “school supplies” by itself. The problem with short tail phrases is that they are nearly impossible to match to the problem your website visitor is trying to resolve. “School supplies” can be anything from soap for the nurses office to copy paper. The individual looking for “minecraft school supplies” probably has a 10 year old boy that’s into minecraft. (That’s a video game for those of you without a 10 year old boy.) The problem the searcher has is her kid wants minecraft themed stuff for school. (We can safely assume it’s a mom, because dad would try to make him get by with last year’s supplies. Let’s hope those karate lessons paid off, because any kid rolling into 5th grade with his 4th grade pencil box is the guaranteed object of ridicule.) The point is, regardless of the tiny relative search volume, “minecraft school supplies” is almost certain to make a sale. That very same mom conducting an initial search for “school supplies” is going to forced to keep searching. To further that point, we can generally assume about half of people searching for any given phrase will click on a result. Roughly a third of those will click on the top result. Number 2 gets about 20%, and #3, maybe 12% to %15. That works out to 120 website visits if your site is number one in the SERP (search engine results page). A highly targeted phrase is also going to have a high conversion rate. I’ve seen conversion rates as high as 70% for some keywords! Let’s aim lower, 25%, which would lead to 30 visitors making a purchase. To make that a little more digestible, I’ll break it down. Search volume, “minecraft school supplies”: 720 Searchers that clicked: 360 Click share for #1 in SERP: 33%, for 120 website visits Conversion rate: 25%, for 30 sales Let’s say the average sale is $50. That’s $1,500 per month in sales from a single keyword. Annualized, that’s $18,000 per year from one keyword! If you can identify 100 key-phrases like that one, similar numbers will produce $1.8M in annual revenue. It doesn’t even have to be 100 products. There might be 20 or more keywords different searchers use to find the same item. Since each searcher is a unique individual, the result is cumulative.
Shift your thinking from broad-match, high volume phrases, to long-tail phrases, highly focused on user intent. These are far easier to optimize for rankings, and will provide a directly measurable ROI. When selecting keywords, have a specific customer in mind that will take a predictable action. Know what problem the searcher is trying to resolve when searching that phrase, and provide the solution. Finally, set expectations for every keyword you choose to optimize. At minimum, include your anticipated click volume, conversion rate and average sale for each, and track them monthly. By planning your SEO efforts around specific keywords, selected based on user intent, you’ll be able to forecast their ROI. You’ll find it easier to achieve top rankings, and get a massive jump on your competitors.
Effective internet marketing for any business often starts with SEO, that is, Search Engine Optimization. Google is constantly updating its search algorithms in order to connect customers to the most relevant results. This can make it difficult for small, local businesses to stand out among the top pages. Local SEO services provide a way for physical businesses to improve their online website rankings. By branding your company to a specific location, you become visible and relevant to customers in your area. Targeted keywords and educational content help boost businesses among the top ranks.This roots you into a community and connects you to an ideal local customer. Local SEO services typically include the following:
Search engines like Google, Yahoo and Safari use keywords to link potential customers with websites. Keyword research is one of the most valuable steps in your SEO process. In order to have effective keywords they need to:
Consistent content like blogs can be the key to a company’s success. Targeted content or blog posts can drive shares on social media as well as traffic to your website. Here are other ways that good content can boost your business:
Ultimately, your website is where you want leads to end up. It’s where their journey to conversion continues. If you aren’t getting traffic to your website, or are seeing a high level of bounces, your website may need to be optimized for local searches. These services will help increase your traffic and conversion rates:
OCG Creative is here to help with any of your SEO and Reno web design needs. Call us, we’ll answer your questions. 775.324.1644
For those unfamiliar with local SEO services (Search Engine Optimization) it is worth taking time to define and explain the diffe
rences between local and global SEO, especially within the context of Google My Business and its relationship to local searches.
Large scale search engines like Google, Bing and Yahoo perform countless searches each day, but have you ever considered how these search engines prioritize and display this information back to users? Did you know that given the right information, your local or small business could consistently appear as one of these top positions? When a potential customer searches for goods or services, your name could be made to appear at the top of list through the use of targeted keywords and relevant content designed to educate.
Local SEO is just that - local. This is important for local or regional businesses that operate within a targeted and specific city or region. Local search engine optimization allows for the use of targeted and specific keywords that focus on increasing a webpage's relevance so as to better target local customers. By comparison, global SEO (also known as international SEO) refers to the optimization for search engines on a more global or international scale. Google stores and recalls information differently from its global index than it does for local searches. Here, business and companies compete for keywords targeted to specific audiences, but without specific emphasis on physical location. While local SEO efforts center around your Google My Business profile, global organic search efforts rely on content relevance and inbound linking (backlinks), social media activity and other cues. Both forms of SEO are important, but your business size and goals will determine what resources and how much energy should be put into each.
Search engines accommodate a myriad of "near me" mobile or desktop searches. As an example, when out searching for a restaurant "near me", or similar local modifier, Google and other search engines often display convenient, mobile-optimized views of search results based not only on proximity to a given restaurant, but on its keyword and content relevance to the query. Google My Business is essentially a compact, public profile that displays your business' relevant information and is often optimized for mobile platforms. It is then incredibly important that your business interface local SEO with Google My Business to properly optimize and display information pertaining to your business's location, hours, description and relevant information. Local SEO is the process of optimizing your business' Google My Business profile, potentially drawing in more customers and simultaneously providing them with all of the relevant information they need to make an immediate buying decision. So before you do any SEO on your website, have a specific plan and strategy. Know what mix of SEO you need: global and local, what location you are targeting, who your target audience is, what your keywords and relevant information is and how all of this might be properly displayed through Google My Business. If you have further questions about local and global search engine optimization or you are unsure where to begin; we can help. OCG offers local SEO services for all types of organizations. Call us. We'd love to help. (775) 324-1644.
Local SEO services provides local businesses opportunities to reach local customers using internet marketing. Local SEO aims to provide search engine visibility close to to the time of purchase. A good example might be a mobile search for "pizza." Being mobile, we know the searcher is probably on the move and hungry. As a business owner, top rankings for local searches can provide a huge boost in business. Local searches are almost always very closely aligned with user intent. In our example, the searcher wants pizza now. If you are nearby and happen to sell pizza, you'll almost certainly win the business. Local differs from global, organic SEO. Google ranks local results separately. Preference is given to websites that provide the best experience for mobile users. The foundation of your local SEO plan should be your Google My Business listing. More on that in a minute. Local SEO also includes managing online directories like Yelp, Superpages and TouchLocal. Keeping tabs on these helps you reinforce your presence in online search. It is also critical for managing your online reputation.
The first step in establishing a local plan is to make sure your Google My Business page is complete. Start with the following list:
Online reviews impact your business. While not as dire as bad reviews, having no reviews at all sends the message that your business isn't very active. The number and quantity of online reviews is generally considered a ranking factor as well. You should never create fake reviews, but your should definitely encourage happy customers to share their experiences. Most often, they'll be glad to talk about you, but aren't likely to think of it on their own.
Going through these steps will go a long way toward boosting your local search engine rankings. In reality, these local SEO tips only scratch the surface, but are nevertheless essential. If you are too busy, unsure where to begin, or are in a very competitive market, it might be time to bring in the pros. OCG offers local SEO services for all types of organizations. Call us. We'd love to help. (775) 324-1644
Local search engine optimization, lovingly referred to as local SEO, is an integral part of any businesses local marketing initiatives. When a business has a great search engine optimization strategy, its search ranking can be expected to be higher. The higher a search rank, the greater propensity for potential customers to visit your website and ultimately purchase your product or service. (more…)
