SEO – Search Engine Optimization

Search engine optimization (SEO) is a process that begins with understanding how search engines work. Obviously, choosing keywords, adding them to your website, and monitoring rankings is part of that, but search engines have evolved. Top rankings depend more on a great website user experience than on traditional onsite ranking factors.

The keyword stuffing approach to SEO doesn’t work. Search engines are incredibly sophisticated. They analyze hundreds, even thousands of signals related to your website–including the website itself–as well as offsite factors, to determine exactly what your website is about and how much people care. There’s also a local search engine optimization component, which can be managed in part through Google My Business.

Everybody wants to know the secret to SEO. SEO, in theory, isn’t complicated at all. All that is required is to have the most relevant website or page for the keyword, or keywords, that is the subject of the search. That’s the SEO secret. Be relevant and interesting.

SEO experts in Reno.

Search engine optimization for Reno businesses is part art and part science. It is one of the most widely misunderstood components of website development and promotion. Many see SEO as a kind of mystic, incomprehensible procedure that will magically propel your company’s website into top rankings. That’s not true at all.

SEO: Just what is meant by relevant?

Given that the secret to SEO is relevance, it is important to understand how search engines determine when a website is “relevant” to a given search. Equally important is an understanding of how search engines sort the most relevant websites.

Contrary to how things might seem, Google, Yahoo, Bing, even DuckDuckGo, have no interest in keeping your website out of the top search rankings. Since Google has the most market share, we’ll focus there. When someone–anyone–conducts a Google search, and finds what he or she hopes to find, the likelihood that this person will use Google again is pretty high, right?

Viewed from that perspective, it is obviously in Google’s best interest to display websites that are going to captivate the interest of the searcher. It is in your best interest that the most relevant website happens to be yours. Our job is to make sure that your website is the most relevant for a given search phrase.

If you think about it, we really aren’t in the search engine optimization business. We are in the relevancy business. The secret to SEO is understanding how search engines determine relevance as opposed to the way humans do. Humans see pictures, ask questions, make inferences, and read between the lines. Search engine spiders simply look around and search engine algorithms are far more literal than people are. They just do what they were programmed to do.

SEO is the process of making a website relevant the way Google sees it, while ensuring it meets the goals of your human website visitors.

SEO Planning

It takes time and planning to ensure your website’s content is correctly structured to rank well. That said, seemingly subtle things can have a huge impact on rankings, so it can be time consuming and frustrating. Let us help you. It’ll probably still be frustrating, but you’ll have more time to run your business. And not to brag, but we will get you those top search engine rankings a lot faster than you will doing it on your own.

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