SEO – Search Engine Optimization
It used to be that search engine optimization (SEO) was a process of choosing keywords, stuffing your website with them, and then waiting a while to see where that got you in the rankings.
That approach to SEO doesn’t work anymore. Today, search engines are incredibly sophisticated. They analyze hundreds of factors on your website, as well as outside of it, to determine exactly what your website is about. There’s also a local SEO component.
Everybody wants to know the secret to SEO. SEO, in theory anyway, isn’t complicated at all. All that is required is to have the most relevant website or page for the keyword, or keywords, that is the subject of the search. That’s the SEO secret. Be relevant.
SEO experts in Reno.
Search engine optimization is part art and part science. It is one of the most widely misunderstood components of website development and promotion. Many see SEO as a kind of mystic, incomprehensible procedure that will magically propel your company’s website into top rankings. That’s not true at all.
SEO: Just what is meant by relevant?
Given that the secret to SEO is relevance, it is important to understand how search engines determine when a website is “relevant” to a given search. Equally important is an understanding of how search engines sort the most relevant websites.
Contrary to how things might seem, Google (let’s face it, Yahoo and Bing don’t matter much) has no interest in keeping your website out of top search rankings. Here’s the deal. When someone–anyone–conducts a Google search, and finds what he or she hopes to find, the likelihood that this person will use Google again is pretty high, right?
Viewed from that perspective, it is obviously in Google’s best interest to display websites that are going to captivate the interest of the searcher. It is in your best interest that the most relevant website in yours. Our job is to make sure that it is.
If you think about it, we really aren’t in the SEO business. We are in the relevancy business. The secret to SEO is understanding how search engines determine relevance as opposed to the way humans do. Humans see pictures, ask questions, make inferences, and read between the lines but search engine spiders and search engine algorithms don’t. They do whatever they were programmed to do.
SEO is the process of making a website relevant the way Google sees it, while ensuring it meets the goals of your human website visitors.
It takes time and planning to ensure your website’s content is correctly structured to rank well. That said, seemingly subtle things can have a huge impact on rankings, so it can be time consuming and frustrating. Let us help you. It’ll probably still be frustrating, but you’ll have more time to run your business. And not to brag, but we will get you those top search engine rankings a lot faster than you will doing it on your own.