Who is Jeff Bullas? The rise of social media was a "game changer" says top marketing influencer, Jeff Bullas. The introduction of social networks did much more than make it easier for people to connect, it skyrocketed online marketing. Bullas saw the potential for social media marketing back in 2008, ancient times in terms of […]
Who Is Ian Cleary? These days, a marketing strategy without technology is virtually nonexistent. Luckily, internet marketing experts like Ian Cleary teach us how to utilize technology so we are seeing real results from our marketing efforts. Our internet marketer of the week is the founder of RazorSocial, a company that helps businesses drive traffic […]
Who is Jay Baer? A tequila collector, proud alumni from The University of Arizona, and an internet marketing genius scratches the surface of who Jay Baer is. Though we're all probably curious what types of delicious tequila Jay has stored away, there is much more to be interested in rather than his stash of booze […]
Every once in a while, a company launches a marketing campaign so amazing and effective, I'm jealous I hadn't come up with it myself. It doesn't happen often, but this year, my nominee for the "Most Amazing Marketing Campaign in 2018" goes to chewy.com. Before I get into it, I'd like to speak directly to […]
Sales Rule: Always (Don't) Be Closing So much has been written about sales. There is a sales rule for everything--cold calling, email etiquette, greeting cards, gifting, closing, touch points, pipeline management, lead generation, tracking, reporting... it goes on. One of the more popular ones is the "ABC's of Selling." ABC is a reminder to "Always […]
Neil Patel's Start in Internet Marketing As a high school student, Neil Patel was interested in making money…lots of money. Instead of looking for a job on Monster Jobs, Neil decided to start his own job board called Advice Monkey. He spent $5,000 building the job board, he launched it, and then he realized he […]
Who is Veronica Romney? Veronica Romney is an experienced entrepreneur and incredible thought-leader in the IM industry, currently serving as the President of LoSoMo. In 2014, Veronica and her husband, Scott, founded LoSoMo, an online marketing agency that specializes in location-based marketing. This was not her first venture into building a business from the ground […]
Market Segmentation for Fun and Profit If you have been in business for a while, you’ve likely made discoveries about your industry, customers, and market. Hopefully, you’ve uncovered new opportunities and have a strong understanding of how to prosper and grow. Naturally, marketing plays a role in any growth plan. What follows are tools, especially […]
André Morys André Morys is the CEO and founder of konversionsKRAFT (Web Arts AG), the leading conversion optimization agency in Germany. André Morys and konversionsKRAFT’s focuses on learning how businesses can increase their conversion rates through understanding your customers’ emotions, psychology, and behaviors. André Morys and his team have published many studies centered around these three […]
Who is Hana Abaza Hana Abaza is the head of Marketing for Shopify Plus, Shopify’s eCommerce platform for big-name online stores and brands. Hana has had years of experience in a variety of leadership roles, including being both the Head of Strategy and VP of Marketing for Uberflip, a content marketing software that aggregates a […]
Strategic Planning for Small Business: Thinking Big Even if You’re Small I have worked with small business owners for a very long time. As a marketing agency, OCG Creative is approached every day by owners and managers looking for help meeting their growth objectives. Most often, they have something in mind. They’ll ask about building […]
Rethink your business cards Without any other information, your potential customers will assume better businesses have better business cards. Chances are you don't give business cards much thought, but you should. Let's start with a story. About five years ago, we met a newly minted physical therapist. At the time, he was fresh out of […]
