OCG Creative's Joe Ross forces an awkward scuba diving metaphor. In marketing, there are few guarantees. We set goals, do our research, plan, weigh the opportunities and threats, then execute. Finally, at intervals or once the campaign has finalized, we evaluate the result make decisions about what to do next. The connection is obvious (right?). […]
Incremental Marketing with WordPress Marketing with WordPress I'm starting to feel like we're beating the same drum with back to back articles about WordPress, but the simple fact is that marketing with WordPress makes a lot of sense for most businesses of pretty much any size. It takes planning and effort, but of all the […]
Setting business website budgets I just read something that struck me as both funny and poignant. It was an article about website budgets that pointed out how every project begins with what the author described as a "subtle psychological game of 'you go first'" between the agency (us) and the potential client. The point of the article […]
Business Websites: Web Design Woes and How to Avoid Them Unless you're in the business of designing websites, or your business is primarily e-commerce in nature, chances are you hate dealing with your website altogether. You're not alone, and there are plenty of good reasons. However, lots of business websites are bringing value to the […]
When it comes to CMS's I was strictly "old school" for years. I had it in my head that if you didn't "roll your own" you were somehow cheating the client by charging for code you didn't actually write. Maybe there was a bit of ego involved too. And, there's the fact the web was a completely […]
