Top 5 Web Design Mistakes
There are literally thousands of ways to ruin a website. A website can be beautiful, perfectly branded and use all the latest browser technology—and yet still suck in a profusion of ways. Let’s examine a few favorites.
Web Design Mistake Number 1: Slow Page Speed
Topping the list is a website that’s too slow to load. Not only will your slow loading website turn away visitors at a rate of about 12% for every second you make them wait—you’ll also be signaling search engines that your website offers a poor user experience. As a rule, a bad user experience equals bad rankings.
Web Design Mistake Number 2: Not Mobile Friendly
Next up, your website has to be mobile friendly. All major search engines place priority on a website’s mobile experience over the desktop. And for good reason. Over two thirds of online searches are mobile. Desktops don’t even make up the remaining third.
Web Design Mistake Number 3: Contact Info
Coming in at number three—hard to find contact info. There’s no point putting time and energy into the perfect web experience if your website visitors can’t figure out how to contact you. Put contact info on every page, and encourage users to reach out to you using whatever method they prefer. Forcing visitors to fill out a web form might just force them to look for somewhere else to do business.
Web Design Mistake Number 4: Not Enough Information
Perhaps more important than being easy to contact is giving your visitors a reason to contact you. Not providing enough information on your website encourages your visitors to continue doing research. In the end, they’ll probably choose a competitor that provides lots of details about their company and the products and services they offer.
Web Design Mistake Number 5: Weak SEO
Finally, it is impossible to overstate the importance of organic search engine rankings. Search engine optimization, or SEO, is the process of making your website content the best candidate for coveted top spots in Google among others. Earning the number one position for the right keywords is a competitive advantage you can’t achieve any other way.
To recap, your website should;
- Be fast to load;
- Look great in any browsing environment;
- Make it easy to contact you;
- Provide lots of information about you and what you sell;
- And hold the top spots for critical online search terms.
5 Critical Web Design Mistakes
Top 5 Web Design Mistakes There are literally thousands of ways to ruin a website. A website can be beautiful,… Read More
Amazing Marketing Campaign by Chewy.com
Every once in a while, a company launches a marketing campaign so amazing and effective, I’m jealous I hadn’t come… Read More
Sales Rule #1: Persist and Amaze
Sales Rule: Always (Don’t) Be Closing So much has been written about sales. There is a sales rule for everything–cold… Read More
Market Segmentation for Accelerated Growth
Market Segmentation for Fun and Profit If you have been in business for a while, you’ve likely made discoveries about… Read More
Strategic Planning for Small Business
Strategic Planning for Small Business: Thinking Big Even if You’re Small I have worked with small business owners for a… Read More
Better Business Cards, More Customers
Rethink your business cards Without any other information, your potential customers will assume better businesses have better business cards. Chances… Read More
Increase ROI With CRM Lead Generation | 5 Reasons Why You Need a CRM
What is CRM lead generation and why do you need a CRM? CRM lead generation involves using a CRM (customer… Read More
2018 Internet Marketing Predictions
Here we are, at the beginning of 2018. And, with that, we’re starting to see the usual flood of predictions… Read More
SEO keyword selection: The secret to effective digital marketing
Keyword selection for fun and profit Let me begin with a story. We have a client that went through half… Read More
Measuring Online Lead Generation
Measuring online lead generation: CPA, LTV, ROI, OMG In a recent post, I told the story of a client that… Read More