Measuring online lead generation: CPA, LTV, ROI, OMG In a recent post, I told the story of a client that enjoyed $550,000 in new revenue from online lead generation during the first 7 months of 2017. In actuality, the total is significantly higher, since that only includes form fills, and not web-generated phone calls. For […]
Internet Marketing Background Matt Siltala is the master of the career change. He was a successful foam mattress retailer for close to 14 years, starting in 2004. Then in July of 2012, he made the unlikely move into digital marketing, where he quickly became an industry leader. His company, Avalaunche Media handles the usual range […]
Internet Marketing Background Over the years, I’ve noticed that very often the marketer have engineering or data science backgrounds. Mark Roberge is a quintessential example of an engineer that is also a brilliant Internet marketer. April Dunford is another. Also an engineer by training, April Dunford makes top-level Internet marketing her career. She’s driven successful […]
Tim Ash Beginning now, we are introducing a weekly post recognizing top Internet marketers for their contributions. Our goal is to help business owners, marketing managers and others gain a broader understanding of the marketing landscape as it exists today. These are the thinkers and pioneers in online marketing. They’re the people we pay attention […]
Effective internet marketing for any business often starts with SEO, that is, Search Engine Optimization. Google is constantly updating its search algorithms in order to connect customers to the most relevant results. This can make it difficult for small, local businesses to stand out among the top pages. Local SEO services provide a way for […]
For those unfamiliar with local SEO services (Search Engine Optimization) it is worth taking time to define and explain the differences between local and global SEO, especially within the context of Google My Business and its relationship to local searches. What is SEO? Large scale search engines like Google, Bing and Yahoo perform countless searches […]
Designing a website for website lead generation is a tough business. Pulling together a great visual design with interesting content is relatively easy, but doing these things in a way that encourages people to fill out a contact form is a different story. The trick to creating great lead generating websites is designing a site […]
OCG Creative is excited to announce that our Partner/Vice President, Jill Rutherford has been awarded the 2017 Saleswoman of the Year Award by the Professional Saleswomen of Nevada (PSN). Each year, this award is presented to a woman in the Northern Nevada community that excels in her profession of sales and marketing. On May 9th 2017, PSN […]
When you work in a web design company, in digital marketing, or in SEO, Google Algorithm updates are often a trigger for mild panic attacks. You hold your breath as you start to see the effects of the change. You cry a little if your traffic starts to tank, or you jump for joy if […]
Local SEO: What is it, and how is it different than organic SEO? Local SEO services provides local businesses opportunities to reach local customers using internet marketing. Local SEO aims to provide search engine visibility close to to the time of purchase. A good example might be a mobile search for "pizza." Being mobile, we […]
With the rise of digital technology, it seems that each year there's a new security breach that puts the previous year to shame, and 2016 was no exception. Except now, end-users face even bigger threats when it comes to data theft: the bad guys now have all the time and resources they need to decrypt the account […]
With a new year on the horizon, the OCG Creative team has collaborated to give our 2017 Digital Marketing Predictions. While the digital marketing landscape is fast-paced and ever-changing, we wanted to take a moment to pause and reflect on 2016. Here's some our best insights of what we think will be important in the upcoming year. […]
