These days, a marketing strategy without technology is virtually nonexistent. Luckily, internet marketing experts like Ian Cleary teach us how to utilize technology so we are seeing real results from our marketing efforts. Our internet marketer of the week is the founder of RazorSocial, a company that helps businesses drive traffic and sales through inbound and outbound marketing. Ian is also passionate about speaking to audiences and passing on his knowledge of internet marketing. Although acquired in October 2018, Ian helped launched a software product called OutreachPlus. The software helps speed up the process of sending personalized emails in order to generate more leads and increase traffic.
As we've learned from many marketing experts in the past, engaging content is the key to getting more eyes on your material. In order to develop content that targets a very specific audience, Ian explains that we need to figure out the personas of who we're targeting. Once you have a clear understanding of who your audience is, the rest falls into place organically.
Once we get qualified eyes on our content, Ian sees that this can help build up an email subscriber list. As we collect individuals who are genuinely interested in the product or service, you can start to target them in a much more personalized way. We, here at OCG Creative, can certainly attest to Ian's theory. The more personalized an email, the higher the open rates and the response rates. Keeping your audience constantly engaged with your material is the best way to keep them coming back for more. Leave something in their inbox that dazzles them and makes it easy for them to access, but difficult for them to refuse.
In today's age, internet marketing is changing constantly. In order to keep up, Ian spends four or five hours a week not producing, but learning. Ian is always reading and testing out new things to see what works and what doesn't. In the internet marketing world, there is no one "panacea" or "miracle drug." Internet marketing is all about trial and error, and putting in the time and effort to develop material that is truly engaging for your audience. And, of course, staying up to date with the latest trends. According to Ian, the best way to do this is to follow influencers and to listen to what others are discovering on a daily basis. In order to learn more about Ian and what he's creating, visit RazorSocial and follow him on social media.
