OCG DEMA Specials

Web Design & Digital Marketing for the Diving Industry

DEMA Show • Digital Marketing Specials • Scuba Web Design

Cracking the AI Code in the Dive Industry

AI is changing how people find businesses online—fast. Search isn’t just about keywords anymore; it’s about showing real expertise and giving users clear, instant answers. With AI Overviews delivering info directly, traditional clicks are on the decline.

That means your content needs to work harder: show real experience, be structured clearly, and signal trust that AI can recognize. Schema and authentic insight help your brand stand out in this new landscape.

Want to see exactly how AI is transforming SEO and what it means for your visibility? Watch the video—it explains the changes clearly and is well worth your time.

These are our DEMA Show web design and digital marketing specials. When you purchase one of our services below, a member of our team will reach out by no later that the next workday to gather the details we need to get started. Meanwhile, you can reach our office by calling PST +1 (775) 324-1644.

ALL DEMA SPECIALS INCLUDE JSON SCHEMA MARKUP, CRITICAL FOR AI OVERVIEWS.

DEMA: Did you attend our presentation, Cracking the Code? Click to download the slide deck.

DEMA: Did you attend our presentation, From Clicks to Customers? Click to download the slide deck.

Scuba Diving Industry Marketing

2026 marks our 11th year exhibiting at the DEMA Show! We've been marketing in diving industry since the 1990s. Our diving expertise runs deep, both figuratively and literally.

Diving is a visual experience, so we spend as much time as possible on location worldwide bringing back images and video to tell your story. We have the ability to work underwater to depths of 100 meters, as well as topside and in the air, using UAVs (Part 107 Certified).

We specialize in web design, Internet marketing, especially search engine optimization, as well as PPC and social media. Additionally, we are a full-service agency, so we also manage a lot of advertising and print projects.

We work very hard to keep our pricing manageable for any size client. We also make every effort to be flexible enough to meet your individual needs.

We have a huge presence in the scuba diving industry. This is from a recent DEMA show in New Orleans.

Did you know: The Caribbean region accounts for approximately one-third of all global scuba diving tourists

This demonstrates the high demand for dive resorts in tropical regions, driven by travelers seeking exclusive and picturesque underwater environments. The Caribbean is immensely popular among divers due to its warm waters, vibrant marine biodiversity, and extensive coral reefs. Renowned dive sites, like the Cayman Islands and Belize's Blue Hole, offer breathtaking underwater landscapes that attract both novice and experienced divers.

Complete Website w/3 Posts, Just $999

We've never offered anything like this. For just $999, you get a customized website built on the industry-standard WordPress platform.

This is your best opportunity to have a new website designed by a top agency with expertise in the scuba diving industry. Upgrade your current website, or build a new website from scratch. Either way, there is no better deal.

DEMA Special Only - In addition, your new website will be fully SEO optimized and includes Schema markup to increase visibility and additional search engine placements.

On top of that, we'll write and search optimize your first 3 blog posts. Altogether, you'll get total of 9 pages and posts for an unheard-of price.

Visit the demo site: dives.us

This is a screen capture of the demo site for our DEMA Special. You supply photos and copy. We'll do the rest.

Truk Lagoon Jellyfish. Yes, nobody goes to Truk to look at Jellyfish, but still a pretty cool shot. Glorious if you think about it. Right?

Single Page SEO Special

For a special price of $299 per page, this service provides SEO optimization for individual web pages, focusing on two closely related keywords. Whether it’s a homepage, product page, or blog post, we ensure your page is structured for maximum search visibility and user engagement.

The service includes optimizing page titles, meta descriptions, and H1-H6 headings. We’ll fine-tune the content to achieve an ideal keyword density of 1%-2% and incorporate up to three crosslinks per page. Image alt text will also be optimized to enhance accessibility and search engine relevance.

We will implement structured data by selecting, writing, and adding the appropriate schema markup to your page, ensuring it is eligible for Google’s rich results. Our team will test the schema markup to ensure it functions correctly and aligns with SEO best practices.

We provide ranking and performance data at 15 and 30 days, showing keyword growth and your page’s position in search results.

This was taken during a product shoot on a beach in Maui. Needless to say, we enjoy these jobs even if they are a lot of work.

SEO Marketing JumpStart

Our SEO JumpStart service provides a fast, one-time SEO boost designed to improve your search visibility. This service is perfect for businesses looking for quick, professional optimization without a long-term commitment.

We’ll optimize up to five pages, focusing on two closely related keywords per page. Whether it’s homepages, product pages, or service-related content, each page will be fine-tuned for better search performance.

Search Engine Optimization includes:
• JSON Schema markup
• Page titles, meta descriptions, and H1-H6 headings
• 1%-2% keyword density for natural, effective placement
• Up to 3 crosslinks per page to boost internal link structure
• Image alt text for improved accessibility and SEO

Additionally, we’ll implement structured data by choosing the appropriate schema markup, writing the necessary code, and testing it with Google’s Rich Results tool to ensure it’s correctly applied.

Betsy of Guanahani Divers - Riding Rock Resort Marketing Bahamas

Also glorious, this is Betsy from Guanahani Divers and part of the amazing dive staff for Riding Rock Resort & Marina, San Salvador, Bahamas.

Complete Website with 3 Blog Articles
Just $999

The 5-Page Website Design with Blog package from OCG Creative is an excellent deal for businesses looking to establish a professional, SEO-optimized online presence without breaking the bank. For just $999, you get a fully customized website built on the industry-standard WordPress platform, which is known for its flexibility and ease of use.

Here’s what makes this offer stand out: (visit the demo site: dives.us)

• Custom Design: Your website will be tailored to your brand, ensuring a unique and polished look that reflects your business’s identity.
• SEO Optimization: The site is built with search engine optimization (SEO) in mind, helping you rank higher in search results and attract more organic traffic.
• Lead Generation Form: A built-in lead generation form is included to capture inquiries and convert visitors into customers.
• Three Free Blog Posts: One of the most valuable aspects of this package is the inclusion of three professionally written blog posts. These posts are designed to boost your SEO efforts and engage your audience right from the start.
• Additional Pages at a Discount: If you need more than five pages, additional pages can be added at a discounted rate of $199 per page (normally $399).

This package is perfect for small to medium-sized businesses looking to enhance their digital footprint quickly and effectively. With both a professional design and content strategy included, it’s a comprehensive solution that sets you up for long-term success online.

Internet Marketing is a Team Effort

When it comes to dive industry marketing, web design and internet marketing are complex, multifaceted endeavors. While some providers might suggest otherwise by offering DIY website subscriptions, the reality is that if you're serious about driving sales—whether you're a scuba resort or a dive shop—you need to think of digital marketing as an interconnected ecosystem.

A successful marketing ecosystem includes your website as the foundation, along with key components like social media channels, email marketing, client relationship management (CRM), marketing automation, online and traditional advertising, direct response marketing, signage, and event marketing. Each of these elements interacts with the others and requires specialists who understand how to optimize them for maximum return. That’s where our expert team at OCG Creative comes in.

Our Reno-based team is made up of specialists in all areas of internet marketing, particularly digital and data-driven platforms. We also have top-tier web designers and a strategic engineering staff who work together to ensure every channel performs at its best. When you partner with OCG Creative, you’re not just getting a service provider—you’re gaining a dedicated team that will outperform any freelance marketer or most in-house teams. Let us help you build a cohesive, results-driven marketing strategy that elevates your business in the diving industry.

Joe selfie pic underwater. Underwater photographer for the dive industry.

On location on the Big Island of Hawaii shooting pictures for a major dive industry marketing client. This one is a selfie. Didn't use it.

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OCG DEMA Specials

Web Design & Digital Marketing for the Diving Industry

DEMA Show • Digital Marketing Specials • Scuba Web Design

Cracking the AI Code in the Dive Industry

SEO 5 Page JumpStart

SEO Per Page

Single Webpage Add-On (SEO Included)