In the forward march of progress, online presence has become a critical cornerstone for businesses of all sizes. However, crafting this presence is a task that demands commitment, dedication, and a wealth of resources. This is where OCG Creative steps in. As a Reno digital marketing team, we are here to ensure your business shines brightly in the digital arena, allowing you to focus on the heart of your operations.
In this ever-evolving world, keeping pace with marketing trends can be an uphill struggle, and crafting an effective marketing strategy can seem like an impossible task. This is where our team, armed with expertise and creativity, stands ready to make a difference for your business. Partnering with us means having a dedicated team of marketing specialists, wholly committed to driving real outcomes, not just ticking boxes.
Small businesses often grapple with a host of digital marketing challenges. From lead generation and sunken costs to grappling with the intricacies of marketing technology and managing time effectively, the hurdles can be overwhelming. Few business owners have the resources, bandwidth, or keen interest in digital marketing to achieve the level of effectiveness offered by a skilled team like ours. By outsourcing to OCG Creative, your business saves valuable resources including time, money, and staff.
As a marketing agency in Reno, our primary role is helping businesses generate leads. Our approach begins with assessing your market and competitive landscape, and then devising a strategy that elevates your business above the rest. Despite the complexities of web design and digital marketing, our role is to unravel the technological knots and build and execute a plan to meet your goals.
Our team of experts, assembled specifically to match your business needs, includes strategists, designers, SEO specialists, social media experts, and photographers/videographers. We’re the engineer you need on call, the designer, the copywriter, and the social media specialist, all packaged in an a la carte fashion. Partnering with us provides the perks of a full-service marketing team without the expense, frustration, or risk of hiring several full-time employees.
OCG Creative is rooted in providing technical expertise alongside creativity. We not only deliver a sleek, aesthetically pleasing website but also dedicate our efforts to maintaining that site and boosting its rankings on Google's algorithm. Our team excels in implementing unique web designs, expert Reno SEO, curated content, and specialized strategizing that align with your business needs.
The magic of web design comes alive in our meetings with clients. This is where we collaborate to understand your vision and translate it into reality. Our designers craft custom pages and design elements that not only ensure your business stands out but also make your website user-friendly and enticing to new visitors.
SEO and social media are invaluable tools in making your online presence felt. Our copywriters and SEO specialists employ critical keywords to bolster your online visibility and drive the right traffic to your site. Additionally, our social media experts adeptly generate leads through targeted social media posts.
Account strategists at OCG Creative serve as the backbone of your marketing strategy. We assess your business needs and goals, using this information to craft a marketing plan that truly delivers. Alongside generating outcomes, we provide backups, CRM, and server network disaster recovery, as well as SSL and security monitoring.
In the end, we're not just about checking off tasks; we're about making a difference to your bottom line. Our goal is not just to generate outcomes but provide the KPIs that lead to those outcomes.
Experiencing our dedication to your success is only a phone call away. Don't just take our word for it; reach out and experience firsthand what it's like to work with a Reno digital marketing team that's committed to your business goals.
Contact OCG Creative today and let us guide you to a prosperous digital future.
In the complex world of small business ownership, myriad challenges demand attention daily. From operations management to growth strategizing, each aspect plays a critical role in the business's trajectory. Among these, one factor stands out for its potent ability to fuel success or, conversely, obstruct it: digital marketing, specifically, content marketing.
The question arises: What is content marketing, and why does it matter so much in our increasingly digital world? At OCG Creative, we're not only adept in web design and user experience (UX), but we're also seasoned pros at content marketing, and we'd love to enlighten you.
Content marketing involves the strategic creation and distribution of online material such as blogs, videos, and social media posts. These materials are not meant to be overtly promotional but are designed to spark interest in a company's products or services. The magic of content marketing lies in its capacity to engage, inform, and influence your audience, fostering trust and relationship-building along the way.
Now, why is this crucial for your small business? Here's the simplified answer: In today's digital era, consumers don't just purchase products or services, they invest in narratives, experiences. They buy into the "why" behind your business, not merely the "what". This philosophy underscores our work at OCG Creative.
We prioritize designing enriching online experiences, going far beyond surface-level aesthetics. We focus on user experience (UX), a key factor influencing how your customers perceive and interact with your business. Our skillful content marketing strategies ensure your business's strengths are showcased appropriately, creating an optimal user experience that strengthens your business.
At OCG Creative, we offer an array of content marketing plans tailored to address diverse needs. Our plans, ranging from SEO essentials to structured data, ensure effective delivery of your business's story. We understand the need for dynamic strategies and continual adjustments, utilizing advanced analytics to optimize your content for maximum impact.
But why choose OCG Creative? What makes us stand out? We recognize that your website is more than a digital business card—it's a vibrant, evolving platform that tells your story, engages with your audience, and promotes business growth. Our aim isn't just to build your website; it's to build your business.
We are committed to transforming your visions into tangible results. As your agency, we bring skills, time, and expertise to the table, working closely with you to align your digital presence with your business objectives. We go beyond typical expectations, utilizing data-informed strategies and pattern identification to optimize your content and overall business performance.
Transparency and results form the foundation of our work. We're ready to show you the direct, quantifiable impact our content marketing strategies can have on actual sales and conversions. We're not just guessing—we're using analytical tools to make data-driven decisions.
Content marketing is more than a buzzword—it's an integral component of successful digital marketing. With OCG Creative, you're not just signing up for a marketing plan—you're investing in a partnership dedicated to your business's growth and success.
Are you ready to experience the OCG Creative difference? Contact us today and discover how we can help you harness the power of content marketing. Together, we can create not just great content, but exceptional experiences.
Make OCG Creative the best business decision you've ever made. Allow us to guide your business towards digital marketing success. Let's unlock your business's potential together.
Navigating the vast digital marketing landscape is not a stroll in the park, especially for small businesses. With numerous online strategies and platforms to choose from, the task becomes even more daunting. However, there's one strategy that stands out in its efficacy and precision: Pay-Per-Click (PPC). Today, we delve into this crucial marketing tool with OCG Creative, an expert team committed to enhancing your online presence and marketing effectiveness.
At its simplest, PPC is an online advertising model where advertisers pay each time a user clicks on one of their online ads. It's a way of 'buying' visits to your site, rather than attempting to earn those visits organically. But why does this matter to your business?
Consider this: PPC advertising allows businesses to target potential customers with precision, reach out to those ready to make a purchase, and gain quick entry to the market, even for new players. It's a powerful tool, especially for small businesses facing challenges in lead generation, sunken costs, marketing technology, and time.
OCG Creative, a Reno-based digital marketing team, is ready to step in and revolutionize how you perceive and employ digital marketing strategies, like PPC.
Consider this: partnering with OCG Creative not only simplifies the complex world of PPC and digital marketing but also offers an effective route to achieving your business goals. Experience the power of having a team of dedicated marketing specialists committed to providing outcomes, rather than simply checking boxes and completing tasks.
Ready to unlock the next level of success for your business? Your journey starts with a simple decision: contact OCG Creative today. Trust us, your future self will thank you for this move.
Welcome to the ever-evolving world of digital marketing, where Search Engine Marketing (SEM) has emerged as a vital part of any successful online strategy. It's a universe filled with acronyms like SEO, SEM, PPC, and more, each representing a critical puzzle piece of your online success.
Today, we're going to dive deep into Search Engine Marketing, touching upon its counterpart Search Engine Optimization (SEO), using insights gleaned from the experts at OCG Creative.
Search Engine Marketing, or SEM, is an umbrella term that encompasses all efforts to increase visibility and rankings on search engine result pages (SERPs). This includes both paid search strategies like pay-per-click (PPC) advertising and organic methods, also known as SEO.
SEO, in particular, has evolved to become a combination of art and science. Forget about keyword stuffing or other such outdated tactics. Today, top search engine rankings are more about offering an exceptional user experience and being truly relevant to your audience.
OCG Creative’s approach to SEO hammers home this point. They've demystified SEO, stripping away the misconceptions of it as some magical, arcane process. Instead, they highlight the importance of relevance. As they put it: "The SEO secret. Be relevant and interesting."
Contrary to popular belief, Google isn’t out to thwart your online efforts. Instead, it's in Google's best interest to showcase the most captivating, relevant websites, yours included.
So, how does Google decide if a website is relevant? Enter the world of algorithms. These aren’t human, and they don’t see websites as we do. They’re designed to analyze numerous signals associated with your site to determine its relevance to a specific search query. The ultimate goal is to find websites that will best serve the needs of users.
Achieving such relevance doesn't happen overnight. It requires careful planning and a structured approach to content creation. Little things, like a misplaced keyword or an ignored meta description, can impact rankings.
It’s a meticulous process that might be frustrating, especially for business owners juggling a thousand other responsibilities. But it’s not an insurmountable challenge, especially with experienced professionals by your side.
Reno Local SEO - A Different Beast
While discussing SEO, one cannot overlook the impact of local SEO, especially for businesses operating in specific areas like Reno. Unlike traditional SEO, local SEO emphasizes the physical location of a business, aiming to optimize its online presence for location-specific search results.
Considering how one out of three customers uses their smartphone for a local search before visiting a store, local SEO is no longer a luxury but a necessity.
Making Sense of Relevance - The Human and the Algorithm
While we have touched upon the importance of relevance in SEO, how is it exactly determined? For us humans, relevance comes from reading between the lines, asking questions, making inferences. For search engine algorithms, it’s all about the literal interpretation of data.
This difference in perspective is what SEO experts at OCG Creative manage so adeptly. Their work ensures that a website is relevant not just from a human user's perspective but also from an algorithm's viewpoint.
Advanced tracking metrics, session recordings, and heatmaps play a critical role in designing an SEO strategy. They provide real-time feedback on how users interact with your site, revealing what interests them and what doesn’t. By leveraging this data, businesses can make informed decisions on improving their website's relevance and user experience.
Search Engine Marketing, with SEO at its core, is an indispensable part of any digital marketing strategy. It's about understanding the nuances of search engine algorithms, carefully planning your content, and acknowledging the significance of local SEO.
As OCG Creative's approach shows, the "secret" of SEO isn't so secret after all. It's all about being the most relevant and engaging result for your audience, and remember, SEO is more of an ongoing journey than a one-time destination.
If you're a Reno-based business or a digital marketer keen to improve your SEM game, remember the key takeaways: Be relevant, be interesting, and let the data guide you. And if you ever need a helping hand, the experts at OCG Creative are just a call away.
Happy optimizing!
In the contemporary era of digital connectivity, standing out online is paramount. Being noticeable on the internet, differentiating yourself amidst a myriad of competitors, could be the determining factor between your business's growth and stagnation. This is where the importance of Search Engine Optimization, commonly referred to as SEO, emerges. Acting as a cornerstone of digital marketing, SEO molds your business's online visibility, swaying your potential customers' perception and engagement with your brand.
At OCG Creative, we employ SEO as part of our robust, multifaceted digital marketing strategy to enhance your business's online presence and reach. The process begins with understanding how search engines work—selecting keywords, adding them to your website, and monitoring their rankings. But it's far more intricate than it seems on the surface.
SEO has evolved, and today, high rankings hinge more on a stellar website user experience than traditional onsite ranking factors. The outdated approach of keyword stuffing won’t cut it in this sophisticated digital landscape. Modern search engines, like Google, scrutinize hundreds, if not thousands, of signals related to your website, including offsite factors. These engines strive to understand what your website is about and measure its relevance and appeal to users.
You may wonder, "What's the secret to SEO?" Well, at its core, it's simple—be relevant and interesting. SEO aims to make your website or page the most pertinent and captivating one for the keyword or keywords in question. That's the essence of SEO, and it's where the art and science of SEO blend.
Here in Reno, our approach to SEO is tailored to meet the unique needs of local businesses. We understand that Reno SEO services isn't an obscure, mystic procedure, but a combination of art and science. It's not about magically propelling your website into top rankings, but strategically crafting an engaging, relevant online presence that resonates with your target audience.
Consider 'relevance,' a critical aspect of SEO. Search engines determine a website's relevance to a given search differently from how humans do. While humans infer, question, and read between the lines, search engines are far more literal—they perform as programmed. And that's where we come in. At OCG Creative, we make your website relevant as per Google's perspective, aligning with the needs of your human visitors.
SEO planning is paramount in structuring your website's content to rank well. It's a painstaking process, where seemingly minute factors can significantly impact your rankings. But with our expertise, we can expedite this process, getting you those top search engine rankings faster than you could achieve alone.
Local SEO holds a unique place in our strategy. Location-specific to the Reno, NV area, our approach to local Reno SEO services plays a pivotal role in how your business appears in search results. It influences map results, Google's local pack, and your Google My Business (GMB) profile, helping your business stand out to potential customers on the move.
OCG Creative is more than a digital marketing agency; we are your ally in the complex world of digital marketing. Headquartered in Reno, NV, our services span globally, serving diverse clients with web design, website development, Internet marketing, data analysis, and CRM expertise.
Our story began in 1994, as a traditional advertising agency, transitioning into the digital landscape with the advent of the first graphical browsers. Today, we are a leading digital marketing agency, maintaining our roots in traditional marketing services like print, media advertising, and brand development, yet thriving in the realm of technology.
We are relentless perfectionists, committed to elevating your business's online presence. With a team comprising engineers, designers, data analysts, strategists, and photographers & videographers, we handle the complexities of digital marketing and keep you at the forefront of the digital landscape.
In conclusion, effective SEO is critical in shaping your online presence and influencing the perception of your business. With OCG Creative as your partner, you can navigate this complex landscape with ease, achieving your business goals through our tailored SEO strategies.
Ready to take your business's online presence to the next level? Don't hesitate. Contact OCG Creative today and embark on your journey to digital marketing success.
No matter the size or nature of your business, one thing is universally true: growth is the ultimate goal. This growth is often powered by a process called 'lead generation,' a critical component in digital marketing that can make the difference between thriving and merely surviving.
Lead generation is more than a digital marketing buzzword. It is the fuel for your business's engine, the secret sauce that can propel you forward in a crowded online marketplace. Despite its crucial importance, many businesses struggle to navigate the complex terrain of lead generation, often missing out on potential customers. This is where OCG Creative comes into play, a competent Reno internet marketing agency that turns lead generation from a daunting challenge into a tangible opportunity.
OCG Creative's strategy for lead generation is grounded in an understanding that every website visitor carries potential. Each click is not just a number, but a unique individual who might need your service, whether they landed on your page by accident or arrived purposefully.
In digital marketing terms, these individuals become 'leads' once they provide some form of contact information. This could be anything from an email address to a phone number, indicating a potential interest in your products or services. In simpler terms, a lead is a beacon of potential business growth.
Creating a lead from a visitor requires two crucial elements: visibility and compelling content. OCG Creative employs a well-rounded strategy involving SEO, advertising, social media, and offline promotion to ensure your business stands out. Yet, it's the content on your website that makes visitors pause, engage, and ultimately, turn into leads.
However, producing consistent, high-quality content is often a challenge for businesses. Between time constraints, writing and design skill gaps, and the need for strategic planning, content creation can seem like an insurmountable hurdle. This is where OCG Creative steps in, taking the reins and expertly managing your content creation needs. With a knack for crafting SEO-friendly, engaging content that appeals to real humans, OCG Creative propels your visitors towards action.
According to Forrester Research, companies that are proficient at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Effective lead nurturing requires a delicate balance of providing informative, valuable content while subtly promoting your product or service.
This process begins by preemptively addressing potential customer queries. Most online visitors land on your website in search of answers to a problem or a question. By anticipating these needs and providing readily available solutions, you position yourself as a credible information source. This credibility is a magnetic force, attracting more leads and keeping them engaged on your platform.
However, OCG Creative's services extend beyond just generating and nurturing leads. They offer a comprehensive suite of tools, including a free Customer Relationship Management (CRM) tool, that helps businesses navigate the full journey of each lead, from the initial contact to conversion, and even beyond.
When you choose OCG Creative, you are investing in a promise – a promise to give your business the boost it needs to reach new heights of success. With OCG Creative's robust lead generation strategies, you can unlock your business's full potential.
Lead generation might seem complex, but with the right partner like OCG Creative, it becomes a simplified, manageable process. It allows you to focus on what you do best – running your business – while OCG Creative handles your lead generation, nurturing, and conversion needs. Connect with OCG Creative today see the difference that comes with working with the premier digital marketing agency in Reno.
As the digital frontier expands and evolves, it is becoming increasingly clear: Internet marketing is no longer a simple game of publish-and-be-found. It has morphed into a complex ecosystem that requires strategic planning, execution, and constant adaptation. At OCG Creative, a Reno-based internet marketing agency, we understand the intricate nature of this landscape.
In the early days of the internet, it was the great equalizer – publish your website and watch people flock to it. Back then, search engines seemed impartial. Things, however, have changed dramatically. Today, organic search drives just over half of website traffic and generates a whopping 40% of online revenue. As the digital real estate on our mobile screens has increased, Google has paradoxically reduced the number of mobile search results from 10 to about 8.5. Desktop users aren't spared either, with fewer than 10 results typically displayed.
Moreover, the scale of investment businesses are pouring into their online visibility is staggering. Most businesses spend over $5,000 on SEO alone. But that's just the tip of the digital marketing iceberg. Social media, review websites, online video platforms, and rapid shifts in consumer behavior have transformed the digital marketing landscape into both a challenge and an opportunity for the average business.
In the modern marketplace, an online presence isn't an optional extra - it's a prerequisite for competition. Even if consumers hear about you elsewhere, over 90% of them will check your online footprint before visiting your location. Your website is, therefore, not just an online address; it is a powerful tool for growth and profitability. For those who still don’t have a website, OCG Creative’s expert Reno web design services are here to help.
But merely having a website is not enough. The majority of website traffic (51%) still comes from online search. However, even clinching the number 1 spot on Google only guarantees a 32.5% traffic share. The message is clear: To win online, you need to be omnipresent. That's where the vast expertise of OCG Creative’s internet marketing team comes into play.
The average content length of a Google first page result hovers around 2,000 words. Given that ‘page one’ generates 91.5% of all organic website traffic, you're competing not just for visibility but for the right words to say. At OCG Creative, we understand that word count isn't a magic formula for top rankings. That's why we invest in cutting-edge tools and devote countless hours to researching and selecting the right keywords for your business.
Social media, too, plays an indispensable role in digital marketing. You need to be at least as visible as your top competitors. Depending on your market, that could entail posting multiple times a day across several platforms. It's a Herculean task, but one that OCG Creative is well-equipped to handle.
In the dog-eat-dog world of business, your competitors are continually vying for your market share. It is a relentless battle, often fought in the trenches of the unseen – online activities beyond "normal business hours." Your most aggressive, dedicated, and agile competitor will dictate how you compete. However, the company that forges and maintains lasting relationships will emerge victorious. Getting there requires an intimate understanding of the internet marketing landscape, equipped with the right tools and resources to take action. This is what our Reno web design and internet marketing team does – and for a fraction of the cost of hiring an in-house marketing staff.
Internet marketing is a team sport. A successful marketing ecosystem comprises your website, key social media channels, email marketing, CRM, marketing automation, online and traditional advertising, direct response marketing, event marketing, and more. Each element is interconnected, and each requires specialists to maximize its potential.
At OCG Creative, our team of expert internet marketers, top web designers, strategic planners, and engineering staff form your dedicated team. We promise to be more effective than any freelance marketer and most in-house teams.
The path through the evolving digital landscape is complex, but with OCG Creative, you have a guide who not only understands the terrain but has the proven expertise to lead the way to success. Reach out today, and let's embark on this journey with an expert digital marketing agency.
In today's rapidly-evolving digital landscape, the importance of internet marketing can't be overstated. As OCG Creative, a leading Reno internet marketing agency aptly puts it, "Internet marketing is hard." The golden days of the internet being a frontier where you could publish your website and expect people to find it are gone. With continual changes in algorithms and online consumer behavior, navigating the complex terrain of internet marketing is not only challenging but also essential for businesses to thrive.
The current landscape of internet marketing is like a colossal puzzle. More than half of website traffic, to be precise, 51%, comes from organic search. That said, it only generates 40% of online revenue. With mobile screens becoming more prominent, Google has trimmed down mobile search results from ten to about 8.5, making the competition for visibility fiercer. Let's take a moment to let that sink in; your business needs to be among the top 8.5 on Google to gain visibility.
The majority of businesses invest over $5,000 in SEO alone, highlighting the seriousness of this endeavor. But digital marketing is not confined to online search. It's a broad spectrum encompassing social media, review websites, online video, and the shifting patterns of consumer behavior. This presents both an arduous challenge and an incredible opportunity for businesses.
So, how does one navigate this vast digital landscape? The simple answer is: to stay competitive, you have to be online. More than 90% of your potential walk-in customers will have visited your website, as well as your competitors’ websites, before stepping into your physical store. An impactful website thus becomes a crucial first step to compete online.
Yet, having a website isn't enough. It needs to be a tool that enhances your business growth. A website that doesn't contribute to making your business better, stronger, and more profitable is nothing more than an expense. It's equally important to note that merely having a substantial online presence isn't the magic wand for success. Rather, being strategic about it is what counts.
The successful digital marketing strategy is not about being singularly present; it's about being omnipresent. With only 32.5% traffic share being garnered by the number 1 spot on Google, the key takeaway is that winning online means being everywhere. In today's context, being everywhere translates to a comprehensive digital presence that spans your website, multiple social media channels, paid search, and review sites.
Additionally, the business landscape is rough, and your competitors are vying for the same share of the market as you. If you adhere strictly to "normal business hours," you're out of the game for a significant portion of your competitor's workday. Therefore, adapting to the demands of the 24/7 digital marketplace is indispensable.
Remember, the business that comes out on top is the one that best forges and maintains lasting relationships with its customers. To do this requires understanding the digital marketing landscape, having the right tools, and the capacity to act.
Internet marketing, as OCG Creative eloquently states, is a "team sport." It's a massive, complicated activity requiring expertise in various areas. The digital marketing landscape is an ecosystem comprising of your website, key social media channels, email marketing, client relationship management (CRM), and more. Each channel has a relationship with the rest and needs expert navigation to yield dividends.
OCG Creative is an internet marketing agency in Reno offering such expertise. They employ a team of expert internet marketers with knowledge in digital and data-driven platforms. With a team like this, you can tackle digital marketing head-on, driving sales, and maximizing your online presence.
The world of digital marketing is a complex labyrinth that businesses must navigate to succeed. As hard as it may be, it's the way forward. So arm yourself with the right team, tools, and strategy, and step into the world of digital marketing. It's an investment that will pay dividends in increased visibility, customer engagement, and ultimately, profitability. Contact OCG Creative today see the difference that comes with working with the premier digital marketing agency in Reno.
OCG Creative is excited to announce that our Partner/Vice President, Jill Rutherford has been awarded the 2017 Saleswoman of the Year Award by the Professional Saleswomen of Nevada (PSN). Each year, this award is presented to a woman in the Northern Nevada community that excels in her profession of sales and marketing. On May 9th 2017, PSN held their 30th Annual Awards Luncheon and Fundraiser to publicly recognize and honor women in sales and marketing for their professional accomplishments, achievements, and advancements. There were five wonderful nominations at this year's event including: Kimberly Wade, Jill Rutherford, Robyn Nichols, Shari Pheasant, Staci Nauman, and the Junior Saleswoman of the year, Laney Fix.
According the the PSN website, PSN seeks nominations throughout Northern Nevada of those women who:
Jill's dedication to her business, family, and community shine through in her everyday life. She's someone that always meets you with a smile and genuinely enjoys what she does. As the Vice President of OCG Creative and mom of two, active kids, Jill also knows first-hand what it means to cultivate and foster long-lasting relationships, both in business and life. In fact, one of her favorite quotes highlights her life philosophy perfectly:
"One of my favorite sayings is, ‘it is a rare person who can take care of business while taking care of hearts,’ and that is exactly how I live my life. I truly believe that the more enriching your relationships, the more successful your business.”- Jill Rutherford
Jill merged with OCG Creative in 2008, fully immersing herself in the fast-paced landscape of digital marketing. Prior to that, she owned her own advertising agency for 15 years, serving a wide variety of clients throughout Northern Nevada. Today, OCG Creative is a full-service marketing company that specializes in web design, internet marketing, and print solutions. As a seasoned marketing professional, Jill prides herself on providing the best possible marketing services and support for her clients. When she’s not leading her team or jugging projects, Jill enjoys volunteering in the community with the Reno Rodeo Association, which she has done for 23 years, and donating time and marketing services to the Down Syndrome Network.
After a wonderful lunch was served, the afternoon also included a speech from keynote speaker, Dr. Erin Oksol, who is an expert on cognitive-behavioral psychology. We all left with an important message of adapting a "growth" mindset. It was a great message for all of us, and something that Jill, as a marketing professional and leader, exhibits in all that she does. Read more about Jill Rutherford at the Northern Nevada Business Weekly.
