Search engine optimization (SEO) is a process that extends way beyond rankings. Yes, choosing keywords, adding them to your website, and monitoring rankings is part of that, but search engines have evolved. "Optimization" also means making sure you take every advantage of every listing type and feature search engines offer.
If you conduct a Google search right now, chances are you'll bring back a lot more than just website listing. You'll no doubt see paid ads among the listings, but depending on the search, you're going to see images, products, questions and answers, star ratings, pricing, booking info, product pages and all kind of other results. These are called, "rich results," and they are traffic magnets.
Once in a while, Google will discover rich results that apply to your website and display your website as a "featured snippet" or "people also ask" result. However, you don't have to cross your fingers and hope. There is a mechanism called "
structured data" that allows us to directly influence how your website will be displayed. Most SEO agencies or webmasters simply generate structured data code and paste it into your website. No, no, no... Structured data is FAR too important for that. We'll provide much more detail when we have time, but no other Reno SEO agency has the SEO expertise or tools that we've developed.
The keyword stuffing approach to SEO doesn’t work either. Actually, sometimes it does, but search engines are incredibly sophisticated and when keyword stuffing hurts you, it can hurt a lot. Search engines analyze hundreds, even thousands of signals related to your website. These include your website itself, as well as offsite factors and user metrics, to determine exactly what your website is about, along with how much your visitors care about what you present. There’s also a local search engine optimization component, which can be managed in part through your Google Business Profile.
Everybody wants to know the secret to SEO. SEO, in theory, isn’t complicated at all. Basically, you just need to have the most relevant website or individual page for the keyword, or keywords, that is the subject of the search. The challenge is, there are thousands of factors and they change frequently.
