Internet Marketing: More Clicks, More Business

We craft digital strategies that deliver customers.

Internet Marketing Strategies

OCG Creative stands at the forefront of innovative online marketing, offering a fresh perspective in a crowded digital landscape. Our agency is rooted in providing reliable, cost-effective, and heartfelt solutions to your marketing goals.

We believe in crafting strategies that are as unique as your brand, ensuring you don't just exist online but truly shine. Our team is dedicated to forging meaningful connections between your brand and your audience, steering clear of one-size-fits-all approaches.

With OCG Creative, it’s not just about being seen; it’s about being remembered. Let us help your brand leave a lasting digital imprint.

We have a huge presence in the scuba diving industry. This is from a recent DEMA show in New Orleans.

Did you know: The majority of businesses spend over $5,000 on SEO alone

Online search is just the beginning of internet marketing. Social media, review websites, online video, and massive changes in consumer behavior have made the digital marketing landscape both a challenge and an opportunity for the average business.

Navigating Today's Digital Marketing Landscape

Remember the early days of the internet, when launching a website almost guaranteed visibility? That time when the digital world felt like a level playing field, with search engines serving as fair referees? Those days are behind us. In the current landscape of internet marketing, strategy and precision are key, making the role of a skilled marketing agency more critical than ever.

The landscape has indeed shifted. As of 2023, organic search accounts for 53.3% of all website traffic. This underscores the importance of a well-thought-out SEO strategy in today's digital ecosystem.

Furthermore, the dynamics of search engine results have evolved, especially on mobile. Google now displays an average of only 8.5 blue links in mobile search results, compared to the traditional 10, supplementing these with features like snippets, app packs, and more. This change highlights the need for a more nuanced approach to SEO and content strategy.

When you work with us, it's about understanding and adapting to these evolving digital trends. We focus on crafting strategies that are not just about gaining visibility, but about creating meaningful connections with your audience. Let's work together to navigate this dynamic digital terrain, turning challenges into opportunities for your business growth.

The internet is so influential and ubiquitous, you simply have to be online to compete. Even consumers that hear about you elsewhere will check you out online before visiting your location. In fact, over 90% of your walk-in customers will have been to your website—as well as all of your competitors’ websites.

So, the first critical step to competing online is to have a website. Believe it or not, as many as half of businesses still don’t. If yours is one of them, find out more about the Reno web design services our internet marketing agency offers.

If your business does have a website, start thinking about its contribution to reaching your business growth objectives. A website that doesn’t make your business better, stronger, and more profitable is just an expense.

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This was taken during a product shoot on a beach in Maui. Needless to say, we enjoy these jobs even if they are a lot of work.

SEO is Critically Important

If you are competitive in organic rankings, over half of your website traffic will be from online search. That’s the direct result of SEO.

Comparing all website data, of the other 49-ish percent, an estimated 10% is generated by paid search, 5% from social media and 34% from all other sources.

Online search is critically important. The number 1 spot on Google earns over 33% of search traffic. Also, organic search engine optimization is less costly and more permanent than paid search or PPC.

OCG Creative is an internet marketing agency in Reno that can take care of all of this for you.

This was taken during a product shoot on a beach in Maui. Needless to say, we enjoy these jobs even if they are a lot of work.

Internet Marketing Requires a LOT of Content

The average content length of a Google first page result is close to 2,000 words. That’s 8 pages of double spaced type—about the length of a college term paper.

Given that ‘page one’ generates 91.5% of all organic website traffic, at minimum it takes that much writing for every search phrase you’re competing for.

Even so, word count isn’t a magic formula for top rankings. We use expensive, state-of-the-art tools and still spend hours researching and selecting just a single keyword or phrase.

We can save you a lot of time and money on content writing alone. We are ready to get started right now.

On location shooting test images for a manufacturing company. The final product will be an HDR composite of more than 20 individual exposures. It will also be stunning!

Internet Marketing is Extremely Competitive

Business is rough. Every day your competitors are working hard to eat away at your share of the market. An aggressive competitor with cash and inertia can steal your customers practically overnight. In some cases, literally overnight because the internet knows no hours and is unaffected by timezones. If you are locked into “normal business hours,” you are out of the game for 2/3 of your competitor’s workday.

What this means is you don’t get to choose how you compete. That’ll be decided by your most aggressive, dedicated, and agile competitor. Even if you are a market leader, you face blind spots around every corner. That’s especially true in marketing and relationship management.

You can assess your competitor’s website, watch their commercials, drive past billboards and evaluate their locations. These are all things you can see, evaluate, and mitigate. You can build a better website or write better commercials. You can even move. However, what you can’t see is the most dangerous to your business.

Ultimately, the business with the best ability to forge and maintain lasting relationships will be the one that comes out on top. Getting there requires knowing the internet marketing landscape and having the right tools and resources, plus enough bandwidth to take action. Our Reno web design and internet marketing team does that and for far less than the cost of hiring a single employee, let alone an entire in-house marketing staff.

Internet Marketing is a Team Sport

Web design and internet marketing are massive, complicated activities. There are web providers that would have you believe otherwise, but most of these just sell DIY website subscriptions. If you are serious about driving sales, think about the digital marketing landscape as an ecosystem.

An impactful marketing ecosystem will be made up of your website, plus key social media channels, email marketing, client relationship management (CRM), marketing automation, online and traditional advertising, direct response marketing, signage and event marketing among others. Each of these has a relationship to the rest, and each requires specialists from our Reno web design and internet marketing departments with expert knowledge of how to make the channel pay off.

We employ expert internet marketers in all areas of marketing, especially digital and data-driven platforms. More than that, we have top web designers as well as a strategic and engineering staff. Our OCG Creative team is your team and we will always be more effective than any freelance marketer and most company’s in-house teams.

Here's Jill at a trade show and clearly excited to be there. If you haven't met yet, drop Jill a note (jill@ocgcreative.com). It'll take all of about 5 minutes to feel like family.

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