Short of Apple and American politics, I can’t think of an industry more consistently skilled at building and riling up a fierce, loyal fan base than sports. Games are exciting by nature, but great sports marketers are experts at capitalizing on that foundation. They know how to make full use of tools like brand strategy, […]
It’s the first week of December, which means we’re all decking our halls with the hundreds of marketing emails we’ve received in the last week from retailers trying to pull in Black Friday, Small Business Saturday, Cyber Monday, and now even Giving Tuesday dollars. After that annual deluge, it’s tempting to swear off email marketing […]
Is it worth your time? As a business owner you are always searching for ways to expand your business. Social Media can be a valuable tool for improving your website’s click through rate and consumer impressions. However, many remain skeptical of its return on investment. Fear not! Similar to our article on Facebook for business, […]
This is Your New Storefront It’s not an option anymore to have a good looking website. Consumer expectation is high, and at a minimum you need a storefront and web design that is attractive enough to pull in more visitors. If you notice a high bounce rate on your homepage, there’s a good chance it […]
It’s the king of social media and the jack-of-all-trades. Facebook is the social network of choice, and not by mistake with over a billion users currently liking the latest cat video. However, the social networking giant is also becoming a big part of business branding and influencing new and returning customers. Why Should Businesses Spend […]
All in the Details Whether your business is new to the social media world or you’re unsure if your accounts are properly established, sometimes it’s important to go over the basics of social media for a business. Often there are small elements missing that can make a difference for your business. Setting a good foundation […]
Using Local SEO to Your Advantage Local search engine optimization, lovingly referred to as local SEO, is an integral part of any businesses local marketing initiatives. When a business has a great search engine optimization strategy, its search ranking can be expected to be higher. The higher a search rank, the greater propensity for potential customers to […]
Look Outside Your Field for Inspiration Several days ago I was doing some online market research when I recognized a wondrous and disturbing pattern. A pattern of modern advances through automation, the mathematical narrowing of my vision for the sake of a potential sale. I acknowledged the presence of some kind of fancy-pants algorithmic doodad […]
Hear the joys of an afternoon challenge and minor, unfortunate loss of productivity. Yesterday started out as an average busy afternoon, evenly spaced with quick yet heated discussions about Ender’s Game (movie and book), as well as, the “rumored” participation of the great Harrison Ford in the upcoming Star Wars Episode VII. Soon enough, said conversation abruptly […]
OCG Creative's Joe Ross forces an awkward scuba diving metaphor. In marketing, there are few guarantees. We set goals, do our research, plan, weigh the opportunities and threats, then execute. Finally, at intervals or once the campaign has finalized, we evaluate the result make decisions about what to do next. The connection is obvious (right?). […]
Incremental Marketing with WordPress Marketing with WordPress I'm starting to feel like we're beating the same drum with back to back articles about WordPress, but the simple fact is that marketing with WordPress makes a lot of sense for most businesses of pretty much any size. It takes planning and effort, but of all the […]
Setting business website budgets I just read something that struck me as both funny and poignant. It was an article about website budgets that pointed out how every project begins with what the author described as a "subtle psychological game of 'you go first'" between the agency (us) and the potential client. The point of the article […]
