This is Your New Storefront

It’s not an option anymore to have a good looking website. Consumer expectation is high, and at a minimum you need a storefront and web design that is attractive enough to pull in more visitors. If you notice a high bounce rate on your homepage, there’s a good chance it has something to do with how it looks, which in turn means less conversions to your business.

Attract to Convert

Looks matter, but strategic design choices can do more than just generate “oohs” and “aahs” from the crowd. Having a designer on your side who has an equal amount of flair and pizazz as they do user experience is crucial to any new website. Effective Reno web design is one of the most integral factors in attracting visitors to your online storefront, however it is not as simple as it may seem. There are a number of aspects within business web design that help visitors convert to customers, and knowing what works is key to making that transition into a reality.

“$1.1 trillion of all retail sales in 2011 were “web-influenced.” – Forrester Research

Keep the Message Simple

In the early days of design and development, business pages were loaded with content making the user’s experience overwhelming and, at best, confusing. In current design psychology, a web developer must focus on the core message of the business and relay that in a clean, efficient manner to users. It is part business strategy, part psychology, and completely necessary to earn more conversions.

“48% of people cited a website’s design as the number one factor in deciding the credibility of a business” – By Ironpaper

It’s all in the Palette

Color can have a positive or negative effect on a visitor as they navigate through a business web design. According to Amber Leigh Turner of The Next Web, certain colors have a greater impact in design and development than others. She states, “Cooler colors (blues, greens, purples) often provide an inviting, professional and relaxed feeling. In contrast, it can project a very cold and unfriendly feeling as well.” She continues to state warm colors, including oranges, yellows and red offer a soothing experience and pay homage to a creative side of the business. In professional web design, selecting the colors to use within your business are crucial to providing an inviting feel to your site. In other words, the right color invokes the right emotions, and the right emotions lead to action that ultimately turns into a conversion.

Have you seen a stellar website lately? Share the link with us.

Custom Web Design Matters

Using the expertise of a web page designer or a professional web design company can provide you with the tools necessary to create effective, simple web design, ultimately increasing traffic to your site, while keeping users engaged with your specific content. Additionally, a Reno web design company like OCG Creative can guide you to higher conversion rates for your company. If you are considering making changes to your website in an effort to increase your sales, contact your local Reno internet marketing company, OCG Creative, today.