Seth Godin is a public speaker, bestselling author, entrepreneur and marketing ideologist. He has published 18 books and founded both Yoyodyne and Squidoo. Not only does he have an MBA in marketing from Stanford, but was recently inducted into the Direct Marketing Hall of Fame in 2013. But what sets Seth apart in my mind is his model of marketing ideas in the digital age.
A brilliant marketer, Seth’s focus lies on the nature of ideas. How they are conceived and how they are spread. He brings back the concept of tribes- a human social unit linked by common ties. Seth describes tribes as being about leadership, and about connecting people and ideas.
As a writer, Seth’s reintroduction of the “idea of the tribes” strikes a chord. Converted to marketing, it’s about connecting people to a product that tells a story. A shoe company that gives a pair to the needy for every pair bought. A company grown off the backs of hardworking founders. Writing is about telling a story to people who want to hear it. To create a tribe of like-minded people and lead a movement - even if it is just drawing attention to a company or issue. To me, his lesson is about reinventing how you relate. Being a storyteller turns you into a leader, which sets you apart. In Seth’s words - “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” Finding what makes our clients unique is what helps drive our marketing strategy. You can find out about his books and speaking engagements by visiting www.sethgodin.com. Or, just type Seth into Google.
