Internet Marketing Background:
With over 25 years of experience as a writer, marketer, entrepreneur, and best-selling author, Ann Handley knows what it takes to do incredible marketing, and is pioneering the way for marketing innovation. Ann focuses on “inspiring marketers to create marketing magic that gets real-world results.” And she’s really good at what she does. Her commitment to being an expert at content marketing is inspiring others to rethink their business to attract the right kind of customers.
About Ann Handley:
Ann is a Wall Street best-selling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your business. She is also a keynote speaker as well as the Chief Content Officer at MarketingProfs.
Content Marketing
Ann has strong opinions about what it takes to do great marketing. According to her, the first step of great marketing starts with a human marketer having honest empathy for an actual customer. It is easy to get lost in the business aspect of marketing, but taking a step back and recognizing that there are humans on both sides of the product is essential for ultimate success. After establishing the necessary human element of marketing, creating content that tells a story will leave your content consumers wanting more. As marketers, we must create content that engages and captivates audiences. We are all human- so marketers need to remember who they’re marketing to. Dull content will create dull results. A huge part of content marketing through story telling is being able to concisely tell that story through writing. Being able to write is essential in many careers, but marketers must be able to effectively communicate with others and make those people care about what is being said. Ann is a thought leader who inspires all of us here at OCG Creative to create work that we’re proud of. For us, marketing isn’t just one aspect of our business, it’s our whole business. Everything we do revolves around creating strong and effective marketing. Elevating the work that we do for clients is our top priority, and looking to marketers like Ann Handley for advice helps us do just that.