Evaluate your internet marketing strategy. What to measure and why. This article is heard toward small to medium sized businesses in moderately competitive markets. However, the fundamentals of evaluating online marketing efforts are largely the same for any business. It is important to recognize that an effective internet marketing plan must take the competitive landscape […]
Last month I conducted an email survey asking one simple question: Given the choice, which of the following is more important for your business website? There were only two possible answers: Your website's design, or search engine rankings. Here are the results: Search Engine Rankings: 80.5% Website Design: 20.5% Although the survey was unscientific, the results […]
5 Call to Action Mistakes I’m tired of dating analogies in Internet marketing. But, when we’re talking about call to action mistakes (CTA mistakes) it is hard to find a better one, so let me get it out of the way. Outside of Vegas, meeting and getting married all at once is a pretty rare […]
Blogging on a consistent basis for your business can help boost your overall marketing and SEO efforts. Not to mention—it can be fun! However, if you’re new to blogging, the process can seem daunting. Where do I start? What do you I write about? These are all questions that might run through your mind at […]
In loose terms a website landing page is simply the webpage your visitor “lands” on when first entering your site. The page might be the result of a keyword search, an online ad, a link from another page, or even a directly typed URL from a printed coupon or a commercial. A landing page differs […]
A "first-things-first" guide to website planning Having spent most of the last two decades planning, developing and marketing websites, I've learned a lot about what works and what doesn't when marketing your business online. For the most part, I can sum up website planning in one word: relationships. Thousands of books and articles have been […]
You might be surprised to know that online shopping, known to us now as e-commerce, first emerged at the tail end of the 1970s when inventor Michael Aldrich produced the first known electronic transaction system—a connection between an everyday television and a processing computer. Aldrich went on to develop more sophisticated tools for electronic transactions […]
Ah, that thorny space between Thanksgiving and Christmas, when we all try to stick to a diet of salad for the next four weeks while we wait for our bank accounts to refill in time to get the last few gifts we forgot about on Black Friday. On tap this week: Best selling books of […]
We understand. When your web developer revealed your new website in 2004, it was love at first site. Your employees were excited, your clients were excited, business boomed, and you still look at it with affection every time you pull it up in the morning. It’s a beautiful but is also a slow website. Unfortunately, […]
If you’re doing business in 2015, the term marketing automation has likely made its way into your vernacular—or at least your inbox. But unless you have a comprehensive marketing department, or a service provider who specializes in it, you’re probably not making full use of it as a time-and money-saving tool. If you’re like a […]
Short of Apple and American politics, I can’t think of an industry more consistently skilled at building and riling up a fierce, loyal fan base than sports. Games are exciting by nature, but great sports marketers are experts at capitalizing on that foundation. They know how to make full use of tools like brand strategy, […]
It’s the first week of December, which means we’re all decking our halls with the hundreds of marketing emails we’ve received in the last week from retailers trying to pull in Black Friday, Small Business Saturday, Cyber Monday, and now even Giving Tuesday dollars. After that annual deluge, it’s tempting to swear off email marketing […]
