Tim Ash
Beginning now, we are introducing a weekly post recognizing top Internet marketers for their contributions. Our goal is to help business owners, marketing managers and others gain a broader understanding of the marketing landscape as it exists today.
These are the thinkers and pioneers in online marketing. They’re the people we pay attention to and learn from, while we develop cutting edge technologies of our own. Hopefully, in learning a bit about them, you’ll be inspired to take your own marketing efforts to ever greater heights.
I first learned of Tim Ash in 2007 when I read his book, Landing Page Optimization. By then, I already had several years of digital marketing experience behind me—especially SEO and conditional messaging, and sales-pipeline kinds of activities.
In the 2-3 years prior, I had begun formulating my own ideas about how marketing, especially online, was more of a statistical exercise than an artistic one. It was Tim Ash’s book that solidified my thinking, and gave words to what had previously been vague ideas and thoughts.
Even today, I recommend Landing Page Optimization to all of our newly hired Internet Marketers at OCG. Around here, Landing Page Optimization is referred to simply as “the book.” Save for the expected evolutions in available technologies, “the book” is a relevant today as it was in 2007.
Tim Ash is the President & CEO of a company called Site Tuners, a CRO (conversion rate optimization) firm that works with large organizations to ensure the highest possible ROI for their online efforts.
His Ph.D. studies were in Neural Networks and A.I., and he has a Master’s degree in computer science…. So, enough said about qualifications.
In many ways, we build and utilize landing pages the way we do today, because of the effort of Tim Ash back in the 1990s. I was an Internet Marketer at that time, working with some of the very first companies engaged in this new concept, e-commerce. That was before Google, and the search leaders were companies like HotBot, Inktomi and Ask Jeeves!
To imagine someone like Tim, with the foresight to analyze consumer behavior at a time where we were just focused on getting our SSL connections to work is amazing to me. It’s also humbling.
So, thank you, Mr. Ash. You’re an inspiration to me, and a great resource for our company.
If you’d like to learn more about Tim Ash, visit http://sitetuners.com/about/management/tim-ash/.
