Local search engine optimization, lovingly referred to as local SEO, is an integral part of any businesses local marketing initiatives. When a business has a great search engine optimization strategy, its search ranking can be expected to be higher. The higher a search rank, the greater propensity for potential customers to visit your website and ultimately purchase your product or service.
Search results come in three major flavors: local SEO, traditional SEO, and Ads. If your company has a brick and mortar location to which you are trying to attract new business, your focus should be on local search engine optimization, although both types are important for ranking and driving traffic. For instance, a person searching for an interior painter in Reno will be presented a search results page that looks like the one on the right. Local search marketing allows an interior painting business to rank in the pure local search results allowing local searchers to find your company. To appear in the traditional results, your business must use a mix of traditional and local SEO to enhance your search marketing strategy, but more on traditional in another article.
While gaining a presence on Google may not be a challenging task, search engine optimization that is geared toward local buyers can be both time consuming and daunting. The convergence of SEO starts with including your location’s name into various nooks and crannies of your site, without it looking unnatural or spammy. This takes skill, but is one of the most important components of building a strong web presence for your business. In some cases, outsourcing your local SEO with an agency that understands traditional as well as local SEO is worth the investment to get more customers to your business.
Creating a site that is focused on SEO is no small task, but it can have a lasting impact on the success of your business for the long term. If you are considering enhancing your local business SEO, contact OCG Creative today!
