Seth Godin is a public speaker, bestselling author, entrepreneur and marketing ideologist. He has published 18 books and founded both Yoyodyne and Squidoo. Not only does he have an MBA in marketing from Stanford, but was recently inducted into the Direct Marketing Hall of Fame in 2013. But what sets Seth apart in my mind is his model of marketing ideas in the digital age.
A brilliant marketer, Seth’s focus lies on the nature of ideas. How they are conceived and how they are spread. He brings back the concept of tribes- a human social unit linked by common ties. Seth describes tribes as being about leadership, and about connecting people and ideas.
As a writer, Seth’s reintroduction of the “idea of the tribes” strikes a chord. Converted to marketing, it’s about connecting people to a product that tells a story. A shoe company that gives a pair to the needy for every pair bought. A company grown off the backs of hardworking founders. Writing is about telling a story to people who want to hear it. To create a tribe of like-minded people and lead a movement - even if it is just drawing attention to a company or issue. To me, his lesson is about reinventing how you relate. Being a storyteller turns you into a leader, which sets you apart. In Seth’s words - “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” Finding what makes our clients unique is what helps drive our marketing strategy. You can find out about his books and speaking engagements by visiting www.sethgodin.com. Or, just type Seth into Google.
First off, if you’ve taken the dive to start blogging for your business,—congratulations! That’s a big step in creating content for your audience, while also improving SEO efforts for your website. However, the thing that most blogger’s struggle with is actually completing their writing assignments so keep on reading to gain knowledge on blogging tips and tricks. Here’s a funny story. A few months ago, I broke my finger in a garage door. Even though I was wearing a brace, I still kept writing blogs and meeting with clients. For 8 weeks, I managed to meet all of my writing deadlines WITH a broken finger. I tell this story because if I can do it, then you can too. Let’s just say, if anything, it was a good conversation starter….
“If you want to be a writer, you must do two things above all others: read a lot and write a lot.”- Stephen King
There’s no way around it. As the old cliché states: If you want to be a writer, you must write. If you’re feeling a little stuck, don’t worry, you’re in good hands. At OCG Creative, our content department has experience publishing hundreds of blogs over the years. We’ve learned a trick or two about how to create informative, engaging content while still meetings deadlines. Here’s a few of my blogging tips that I’ve turned to over again when I have a “OH MY GOSH, I DON’T KNOW WHAT TO WRITE MOMENT.” Just kidding, that never happens (just incase my boss is reading this).
This first of the blogging tips is a no-brainer. As a Content Strategist, breaks in my day are absolutely key. If I haven’t taken a break all day, it’s not a pretty sight. Just ask my co-workers. My hair usually starts to fall out at that point and I’m covered in post-it notes. How do I keep mental clarity? By simply scheduling regular 5-10 minute breaks in between completing writing assignments. Just getting up, stretching, talking with co-workers and getting a glass of water all help focus and get back to work.
After your break, if you’re still struggling to get through your writing, you may be struggling with a deeper problem...one called perfectionism. Stop right there. I have a quote on my desk that says, “Done is Better than Perfect” to help push through the mental barriers. Perfectionism is a writer’s enemy. Nothing will kill a project faster than overthinking it to death. Now, I’m not in any way condoning doing bad work. However, the only way to get better at something is to push through it, even when you think you're not good enough. If you never get started you do not have anything to improve on. A draft is better than a blank page. And a second draft is better than a first draft and so on… Getting started will always get you further than procrastination.
Once you break through the initial obstacles of procrastination and protectionism, now you can get some real work done. Sometimes we simply have to get out of our own way to move forward with writing. At this point, that’s why I suggest asking for help or feedback. Explaining your ideas to another team member or person can give you clarity and feedback. Getting stuck in your head does not yield great results. Much of the time, you will find that you’re on the right track and may just need a second pair of eyes. Asking for feedback and help is super important when it comes to moving projects along on a deadline.
Mental fatigue is a real thing, and it sometimes even trumps physical fatigue. If you’re not getting anywhere with your writing, step away from the computer. I repeat…step away from the computer. Get out into nature for a long-hike or take a day to unplug from technology to brainstorm away from your desk. Studies improves that getting out into nature improves productivity and creativity. You’ll be shocked at how much more creative and productive you are when Monday morning rolls around.
Still stuck? Try these alternatives to writing at your computer: -Try taking notes on your phone as you go for a walk -Make an outline on a notepad -Hand-write your ideas -Voice record your thoughts -Talk out your thoughts with a team member These are all strategies to help get your ideas out of your head and into a tangible form to work with. Remember, writing is a tool to communicate. It does no good to keep your thoughts in your head (unless you’re telepathic, and that’s a different story entirely). I hope some of these blogging tips help you get through your next piece. Let me know your favorite ways to overcome writer’s block in the comments. If you can’t think of something to write, go back to step one and start there!