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The trick is finding those people.
Your website, social media, email and others provide access to millions of potential customers.
There are hundreds of tools to find people interested in your products or services.
However, getting people’s attention can be a challenge.
Your competitors have access to the same marketing channels you do. It is estimated the average American is exposed to 6 to ten thousand marketing messages every single day.
That’s a lot of noise!
Of all the marketing channels available, online video is suited to make connections in a deeply personal way.
With video, you not only show what your business does, but you also signal what your business is like.
According to Forbes, it costs fives times more to attract a new customer than it does to sell the same product or service to a repeat customer.
Partly this is due to fear.
Fear of the unknown.
Fear of being ripped off.
Fear of wasting time or just being a bad fit.
Video provides a perfect ice-breaker. Through video, you can take viewers inside your business and let your glowing personality shine. People like to do business with people they like. Words on a page will never capture the same experience, no matter how skillful the writer is.
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Online video has other benefits. Most videos posted online will show up in search results almost immediately after being published. Embedding videos in related web pages and posts can shorten the time it takes for search engines to index those too.
Also, videos increase the chances your business will be represented in more than one of the top ten organic search results. That’s more visibility and one less competitor on the page with you.
Finally, few businesses engage in online video at all, so you’ll gain a serious competitive advantage.
If you want to launch into online video but aren’t sure how to get started, we’d love to help.
You can have the best product ever - even better than existing competition - but if no one knows about it because you didn’t market it correctly, it might as well not even exist.
Amy Landino is an award-winning YouTube creator, best-selling author, and international public speaker. Her enthusiastic and transformative content has changed the ways marketers are tackling vlogging and video. Landino has also been traveling as a professional keynote speaker to share her insights with new markets. She has an innovative approach to leverage digital attention to drive traffic.
Video + blogging = vlogging! Video marketing has become a very popular trend in the marketing field within the last few years. As a way to convert more leads to sales, companies are deciding to invest in video to increase their reach. Not only does she work with vlogs, but Landino is also a best selling author of the book, Vlog Like a Boss. However, she dives into the idea that vlogs can create so much more than just a video but a brand. With research and real-life examples, Landino confirms her insight. A company can be successful if they kill it online and invest in the right resources. Her book is perfect for go-getters and creators of internet marketing, whose goal is to communicate in an innovative way.
There are many key takeaways from Landino’s book that can transform your video marketing tactics from a fixer-upper to can’t-stop-watching content. One tactic she writes about is narrowing the market and finding a niche for your vlogs. Specialization is very important. It will help you reach more people in less time. In addition, planning your content out prior and creating a schedule can work wonders. Most importantly, Landino emphasizes that you can not let your fears of video stand in your way of creating amazing content in your industry. Check out how to start making and editing videos below!
#VlogLikeABoss with Amy Landino. Be sure to check out her website, Twitter, and Youtube. If you would like to learn other internet marketing tips, read up on other top internet marketers.
