Marketing can be overwhelming for small businesses and entrepreneurs just starting out. It can be hard to know where to start. A lot of the time, we get caught up in our own heads and miss opportunities while we're waiting for the “perfect” strategy or plan to appear in front of us. The reality is, we all have the ability to create our own success. It just depends on the actions and effort we're willing to put in to get there. The same holds true for internet marketing. We get back what we put in.
"The biggest risk you can take is taking no risk at all."
Creating a great marketing strategy takes a lot more these days than just creating a post card or brochure and sending it out to a mailing list. With a whole digital landscape at our fingertips, it can be easy to get overwhelmed and not know where to start. However, don't let the overwhelm stop you. The worst thing you can do for your business is to do nothing at all. Sometimes fear can paralyze us from taking the next actionable
Whenever I start a new project, I literally keep a quote on my desk that says “Done is better than perfect.” Often times, we don’t get started on a project because we think the outcome won’t be "the way we want it." This type of thinking is flawed because we're never truly "done" with anything in life. Every living organism on earth evolves, and the same holds true for marketing campaigns.
When you don’t jump on opportunities and stay proactive, you're literally missing out on opportunities generate new business and convert leads into clients. Don’t let yourself get caught up in your head or in the "what ifs". For example, consider that you delay a website launch by seven months. Well, that’s seven months that you missed out on potential opportunities. Getting organized and staying focused on your goals will help you gain more moment with your business.
If you're wondering if I take my own advice, the answer is yes. This blog post and vlog are far from perfect and I'm hitting "publish" anyways. Why? Because I feel like the message is important and people can benefit from it. And that's the key. With marketing, you must focus on your message first, and the rest of the details will follow. Thanks for reading! For internet marketing questions, feel free to email me at allyson@ocgcreative.com.
