A “first-things-first” guide to website planning Having spent most of the last two decades planning, developing and marketing websites, I’ve learned a lot about what works and what doesn’t when marketing your business online. For the most part, I can sum up website planning in one word: relationships. Thousands of books and articles have been… Read More

If you’re doing business in 2015, the term marketing automation has likely made its way into your vernacular—or at least your inbox. But unless you have a comprehensive marketing department, or a service provider who specializes in it, you’re probably not making full use of marketing automation as a time- and money-saving tool. If you’re… Read More

Short of Apple and American politics, I can’t think of an industry more consistently skilled at building and riling up a fierce, loyal fan base than sports. Games are exciting by nature, but great sports marketers are experts at capitalizing on that foundation. They know how to make full use of tools like brand strategy,… Read More

It’s the first week of December, which means we’re all decking our halls with the hundreds of marketing emails we’ve received in the last week from retailers trying to pull in Black Friday, Small Business Saturday, Cyber Monday, and now even Giving Tuesday dollars. After that annual deluge, it’s tempting to swear off email for… Read More