What is CRM lead generation and why do you need a CRM? CRM lead generation involves using a CRM (customer relationship manager) to nurture relationships between you and your leads (potential customers) and existing customers. With a CRM you can manage client or customer information for any size business with greater efficiency and autonomy. Using… Read More

5 Call to Action Mistakes I’m tired of dating analogies in Internet marketing. But, when we’re talking about call to action mistakes (CTA mistakes) it is hard to find a better one, so let me get it out of the way. Outside of Vegas, meeting and getting married all at once is a pretty rare… Read More

If you’re doing business in 2015, the term marketing automation has likely made its way into your vernacular—or at least your inbox. But unless you have a comprehensive marketing department, or a service provider who specializes in it, you’re probably not making full use of it as a time-and money-saving tool. If you’re like a… Read More

Incremental Marketing with WordPress Marketing with WordPress I’m starting to feel like we’re beating the same drum with back to back articles about WordPress, but the simple fact is that marketing with WordPress makes a lot of sense for most businesses of pretty much any size. It takes planning and effort, but of all the… Read More