Sell Products Online
eCommerce Web Design

Getting started in eCommerce

If you are in the business of selling products, chances are you’d like to sell products online. But, where to start? Accepting payments and managing inventory on your website is not nearly as complicated as once was. As a result, it isn’t prohibitively expensive like in the old days either. In fact, it doesn’t have to be expensive at all.

Setting online marketing aside, setting up eCommerce and online sales can be broken down into two areas: The things we do, and the things you do. Depending on your goals and the nature of your business, we can do as much or as little as you like. Most often, we divide things up this way.

Our eCommerce Tasks

We'll handle the technical stuff

First off, to sell products online, we need some kind of database appropriate for the number of individual items you offer. That can range from simple to massively complex depending on your business. Either way, databases can be messy, so we’ll do all of that for you.

Next, shopping cart. Online shopping carts go hand in hand with the database, so we’ll handle that too. Most often, for sites with a few dozen to a few thousand SKUs (stock keeping units, or individual products), we use something simple like WooCommerce for WordPress. There are others, but like WordPress, WooCommerce is popular and well supported, so we use it a lot.

For thousands to hundreds of thousands of products, we typically need something more robust. We work with most eCommerce systems like Magento and PrestaShop. Which you should choose depends on many factors.

Traffic volume, POS integration, security, promotional plans and dozens of other considerations will impact the decision which eCommerce platform to use. We’ll help you decide and then take care of everything.

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What else will we do?

eCommerce web design will be ours too. Selling products online is different than simply providing information online. Your web design for eCommerce needs to account for different goals and a more complex conversion chain. We need to address multiple product views, suggestive selling or related products, discount codes and promotions, shipping selectors and more—all of which must be incorporated into the web design and user interface.

In short, everything that's technical or involves programming or complex configuration is ours to deal with. We're also happy to take on the "Your eCommerce Tasks" list as well. We'll make the final decision about who does what during planning.

  • eCommerce website design
  • Market analysis
  • Payment gateway
  • eCommerce SEO
  • Conversion rate optimization
  • eCommerce marketing
  • Website analytics
  • Product import
  • Product photography
  • Shipping integration
  • SSL configuration
  • eCommerce hosting

Your eCommerce Tasks

If you choose to, you’ll be able to add products, product descriptions, photos, pricing, discounts, promotions, etc. on your own. You can do this one by one, or by importing from another database like you POS system. For import, clients often provide a spreadsheet file for us to do the actual import.

You’ll need to document your business policies, like how you handle returns and customer privacy. If necessary, we can even connect you with an attorney to make sure your policies are airtight.

Of course, you’ll need to fulfill orders and handle customer service tasks, just like you do offline.

Often, clients have us populate their eCommerce website with products, including photos and descriptions they provide. After that, they take over those duties, updating and adding or removing products as necessary.

Depending on the level of eCommerce your business is engaged in, you may want us to take professional photographs and write promotional copy as part of an ongoing marketing and promotional effort. It’s really up to you. We’ll do as much or as little as your time and budget allow

Why sell products online?

The most obvious reason is to expand your market. A local retailer can become a national retailer practically overnight. That can be critical to business growth as competition becomes increasingly severe.

Promoting your business online costs far less than even local traditional media. Imagine only paying for your TV ads when a customer walks into your store. That's essentially how paid search advertising programs like AdWords work. Even better, search engines will list your business organically for free. You don't even have to ask.

eCommerce or not, if you aren't taking advantage of Google My Business and organic search engine rankings, you're missing a huge opportunity. Call us, we'll get you moving in the right direction.

Finally, eCommerce levels the playing field. If your website looks like a million bucks, your customers will have confidence that you’re a great company to work with. It takes work, but it can pay off big.

Managing eCommerce Expectations

While eCommerce offers a great opportunity to sell products online, it doesn't happen overnight. Competition can be fierce, and getting to the top of Google takes effort and time.

We often call SEO "slow motion marketing," because so many factors have to be right to achieve top rankings.

Also, you'll need to be competitive. That means more than just getting visitors to your website. Your pricing needs to be inline with what competitors are offering. Even then, if your competitors offer free shipping, you will need to as well.

Depending on your industry, relief from heavy discounting may come in the form of MAP pricing. MAP stands for minimum advertised price. Generally speaking, your vendors can’t tell you how much you can charge for something, but they can limit what you say in advertisements. This will be spelled out in your dealer agreement with each of your suppliers.

Sell products online for less than you think

If you're even thinking about starting to sell products online, give us a ring, email or use our form to contact us.

We know you'll have a million questions, and we are very patient and thorough about answering them. We never hard sell our services and we won't call you every day unless you ask us to.

eCommerce doesn’t have to be very expensive, but it does require commitment and possibly quite a bit of work. The only way to find out if selling online makes sense for your business is to get the facts. We look forward to having that conversation.

To find out more, or to discuss the specifics about how to implement eCommerce for your business website, please contact us. You can email us at call our office at (775) 324-1644, or fill out the above form.