Digital marketing isn't just about getting clicks. It's about turning those clicks into loyal customers. We're here to make sure your business isn't just seen but remembered as the go-to brand in your market.
Our approach is all about crafting PPC strategies that are unique. We'll make sure you don't just show up in search results, but truly stand out. We're dedicated to building real connections between your ads and your audience, avoiding costly wasted clicks and maximizing online conversions.
OCG Creative leads the way in innovative online marketing, bringing a fresh perspective to the bustling world of PPC and paid search advertising. We focus on providing reliable, cost-effective, and heartfelt solutions to help your organization grow.
These are our friends Elijah, Perl and Ernie from Saint Lucia and Tobago. We can't wait to see you in November!
Did you know: PPC's High ROI
For every $1 spent on Google Ads, businesses earn an average of $2 in revenue. This statistic highlights the significant return on investment that well-executed PPC campaigns can deliver.
The sad reality for PPC advertisers is click costs have gotten completely out of hand. Perhaps worse, search engines aren't exactly structured to work in the advertiser's favor. In general, they are structured to generate revenue. As an example, one of the most important metrics Google uses to determine which ads will be places in the top, most visible position is clickthrough rate, or CTR. This basically means the ads the get the most clicks have a ranking advantage.
This creates a huge problem for new advertisers. Ideally, we get an opportunity to develop advertising and landing page strategies by running low-cost, tightly controlled tests before going all in on a campaign and promotional budget. By demanding a high CTR for your ads to appear in search at all, Google forces us to substantially increase your early ad spend.
We use a number of tools that help drive down click costs, but more importantly, we have the ability to recall and analyze ad placements going back well over 15 years. That means, if you or any of your competitors has run a PPC campaign within the last decade and a half, we can not only see it, but know exactly when it ran and how it performed. This is a big deal because competitors often abandon solidly performing campaigns without realizing it. We benefit greatly from the experiences of past advertisers.
Reno is home to an amazing automobile museum. This is from a promotional shoot several months ago.
Local Services Ads (LSA)
Local Services Ads (LSA) are transforming how businesses reach local customers. LSAs appear at the very top of Google search results and are designed to connect consumers with nearby service providers. These are especially powerful for professionals like doctors and law firms, but perform amazingly well for plumbers and other services we all rely on everyday.
Enhanced Visibility: LSAs appear above traditional text ads, increasing the likelihood of attracting local customers.
Pay-Per-Lead Model: Unlike traditional PPC, you only pay when a potential customer contacts you directly through the ad.
Trust and Credibility: LSAs often include verification badges, enhancing consumer trust and credibility.
This was taken during a product shoot on a beach in Maui. Needless to say, we enjoy these jobs even if they are a lot of work.
PPC Matters More Than Ever
Mobile Dominance: Mobile devices now account for 70% of all paid search impressions. This means your ads need to be optimized for mobile to capture the growing number of users searching on their phones.
High ROI: For every $1 spent on Google Ads, businesses earn an average of $2 in revenue. This impressive return on investment underscores the effectiveness of well-managed PPC campaigns.
Visibility and Reach: Google Ads reaches 90% of internet users worldwide, making it a powerful tool for expanding your brand’s reach. With the right strategy, your ads can be seen by a vast audience, increasing brand awareness and driving traffic to your site.
This was taken on location in Hoduras doing work for a dive resort on Roatan.
PPC advertising works. While we would much rather generate traffic without paying for clicks, paid clicks can pay off.
Matching "User Intent"
Since you're paying real dollars every time a visitor clicks on your ad, it is absolutely critical that everything you present supports that visitor's goal. Since PPC advertising is centered around target keywords, the user's intent is typically obvious. We always match advertising destination pages to each specific ad--never your website's homepage.
Often, matching "user intent" means creating website pages specifically written to appeal to that searcher. There are several effective "landing page" strategies. What approach we use depends on your products, your market, competitor activities and many other factors. The important thing is we take the time to plan and test everything, then make adjustments as performance data becomes available.
The 10 Most Commonly Asked Questions About PPC Advertising
What is PPC advertising? PPC (Pay-Per-Click) advertising is an online marketing model where advertisers pay a fee each time their ad is clicked. It's a way to buy visits to your site rather than earning them organically.
How does PPC work? PPC works by bidding on keywords relevant to your business. When someone searches for those keywords, your ad may appear in the search results. You pay only when someone clicks on your ad.
What are the benefits of PPC advertising? PPC offers immediate visibility, precise targeting, measurable results, budget control, and the ability to drive high-quality traffic to your website.
How much does PPC advertising cost? Costs vary based on industry, competition, and keyword selection. Advertisers set a budget and bid on keywords, so costs can be controlled to fit different budgets.
How do I choose the right keywords for my PPC campaign? Use keyword research tools to find relevant, high-volume, and low-competition keywords. Consider user intent and the specific terms your target audience is likely to search for.
What is the difference between PPC and SEO? PPC involves paying for ads to appear in search results, while SEO (Search Engine Optimization) involves optimizing your website to rank organically in search results.
How do I measure the success of a PPC campaign? Success is measured using metrics such as click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).
What are Quality Scores in PPC? Quality Scores are ratings given by search engines based on the relevance and quality of your ads, keywords, and landing pages. Higher scores can lead to lower costs and better ad positions.
How can I improve my PPC ad performance? Improve performance by optimizing ad copy, using relevant keywords, refining targeting, adjusting bids, and continuously testing and analyzing ad variations.
What is the role of landing pages in PPC campaigns? Landing pages are crucial as they directly affect conversion rates. A well-designed landing page that matches the ad's message can improve user experience and increase conversions.
Here's JIll at a dive industry event grabbing fists full of cash. Sadly, she didn't get to keep it.
