Whether your business is new to the social media world or you’re unsure if your accounts are properly established, sometimes it’s important to go over the basics of social media for a business. Often there are small elements missing that can make a difference for your business. Setting a good foundation for your accounts is all in the details.
It’s never good enough to just have social media accounts and it may seem obvious, but the first question you should ask yourself is, “Do I have access to all of my accounts?” It’s not uncommon for businesses to have had a previous employee or twice removed cousin create an account and then leave without providing access to it.
It may seem easier to simply start over rather than deal with tracking down these inaccessible accounts, but it is important to try re-gaining access or have them deleted. Don’t give up! Duplicate accounts can cause headaches down the road and continue to pop up in search engines, causing inconveniences for customers seeking the real account. In some cases duplicate accounts or pages may have been created automatically without your knowledge. If you need assistance, don’t hesitate to contact OCG Creative for help.
Woo! Now that you have access to all of your social media accounts it’s time make sure they’re properly set up.
It’s the king of social media, but the jack-of-all-trades as far as influence is concerned. Facebook has made more strides to assist business pages than any other platform, with LinkedIn as a close second. The social network is consistently evolving and optimizing to influence businesses to be more social and people to be more engaged.
Some businesses don’t realize you can and should make a business page separate from your LinkedIn profile. The difference between a personal and business page is that you have to verify with an employee email address to be able to create the business page. Once it’s approved, you can begin filling out all of the information.
Speaking of Facebook and LinkedIn, be sure to follow OCG Creative to stay updated.
Google Plus is like the secret juggernaut of the social media world and Google Plus business pages hold a lot more value in a google search compared to other social media networks. This is especially important for all local businesses.
Again, many of these steps may seem like no-brainers, but it’s not uncommon for businesses to be missing these easy, but important, elements. By following this easy checklist, you can make sure your social media accounts are properly created to maximize your business branding presence. OCG Creative is a full service web design and Internet marketing powerhouse; contact us today to find out how we can take your business to the next level.
Local search engine optimization, lovingly referred to as local SEO, is an integral part of any businesses local marketing initiatives. When a business has a great search engine optimization strategy, its search ranking can be expected to be higher. The higher a search rank, the greater propensity for potential customers to visit your website and ultimately purchase your product or service. (more…)
