In today's hyperconnected world, where technology reigns supreme, the digital marketing landscape is continuously evolving. At OCG Creative, we strive to navigate this complex terrain, located in Reno we have emerged as a beacon of innovation, leveraging our expertise in web design, website development, Internet marketing, data analysis, and CRM to foster human connections. We invite you to delve into the future of digital marketing, with a particular emphasis on the importance of human connection, our strategies, and our commitment to reducing stress and increasing efficiency for our clients.
In an era dominated by screens and algorithms, it is vital to remember that marketing fundamentally revolves around connecting with people. Despite the allure of automation and AI, customers still crave personal interactions, empathy, and authentic experiences. At OCG Creative, we recognize this deep-seated need and firmly believe that human connection lies at the heart of successful digital marketing campaigns.
At our core, OCG Creative values a relentless pursuit of perfection. We understand that every business is unique, and one-size-fits-all marketing strategies simply won't cut it. Instead, we prioritize deep understanding and meaningful engagement with our clients. By building a strong foundation of trust, we can craft tailor-made digital marketing solutions that align with each client's goals and resonate with their target audience.
With our comprehensive suite of services encompassing web design, website development, Internet marketing, data analysis, and CRM, we possess a multi-dimensional approach to digital marketing. Our experienced team combines creative vision with technical prowess, delivering stunning and functional websites that captivate visitors and convert them into loyal customers.
In an age where consumers engage with brands through various touchpoints, cross-channel digital marketing becomes pivotal. We, at OCG Creative, recognize the significance of synchronizing marketing efforts across multiple channels, seamlessly connecting social media, email campaigns, search engine optimization (SEO), content marketing, and more. By adopting a holistic approach, we ensure that our clients' brand messaging remains consistent and coherent, enhancing brand loyalty and customer trust.
In the expansive and dynamic realm of digital marketing, we firmly believe in the significance of curating a precisely tailored blend of strategies that cater to the distinct needs of each client. With our mastery of data analysis, we uncover valuable insights into trends and customer behavior, enabling us to optimize marketing efforts effectively. By consistently staying at the forefront of industry developments, we ensure that our clients achieve the maximum return on investment, establishing a competitive edge that sets them apart from their peers.
With a rich history rooted in Reno, Nevada, OCG Creative has evolved from a small web design agency into a global force in digital marketing. Our team comprises talented individuals with diverse expertise, seamlessly blending creativity, technical acumen, and a deep understanding of human psychology. Emphasizing collaboration and a client-centric approach, our work culture fosters innovation, ensuring that we consistently exceed client expectations.
One of the core tenets of our philosophy at OCG Creative is to reduce stress and increase efficiency for our clients. The rapidly evolving digital landscape can be overwhelming, but we thrive on simplifying complex concepts, demystifying jargon, and providing clear and actionable insights. Our dedication to open communication and proactive support enables our clients to navigate the digital marketing realm with confidence, empowering them to focus on what they do best—building their business.
In an era where technology is advancing at an unprecedented pace, we, at OCG Creative, stand tall as a digital marketing and web design agency that champions human connection. By leveraging our expertise in web design, website development, Internet marketing, data analysis, and CRM, we craft personalized strategies that captivate audiences and deliver tangible results. In a world that often feels disconnected, our relentless pursuit of perfection, commitment to human connection, and unwavering dedication to reducing stress and increasing efficiency make us a trusted partner for businesses looking to thrive in the digital realm. Contact OCG Creative for all your digital marketing needs today!
Not too long ago, the internet was uncharted territory. Put your website out there, and people would stumble upon it. It felt like a great equalizer, and search engines seemed fair. Fast forward to the present, and digital marketing has evolved beyond recognition. But how does this affect your small business? Let's find out.
Today, more than half of website traffic springs from organic search, leading to a whopping 40% of online revenue. Amid shrinking mobile search results, even desktop displays less than ten results on average. In this era of rapidly changing digital dynamics, an expert guide like OCG Creative, a Reno-based digital marketing agency, could be the compass your business needs.
Did you know, for instance, that most businesses spend over $5,000 on Search Engine Optimization (SEO) alone? And that's just the tip of the digital iceberg. Your online presence includes social media, review websites, online videos, and more, all of which have transformed the digital marketing landscape into an opportunity-rich, yet challenging, field.
Given the pervasive and powerful impact of the internet, establishing a strong online presence is a prerequisite for competitive success. It's worth noting that more than 90% of your in-store customers would have researched your website—and likely your competitors'—prior to their visit. If a business lacks a website, or if the website doesn't support its growth goals, it's not merely sidelined—it's essentially unseen.
That's where OCG Creative steps in. Our digital marketing Reno agency helps businesses build websites that aren't just aesthetically pleasing but also contribute to bottom-line growth. With 51% of website traffic coming from online search and only 10% from paid search, your business needs to be everywhere. As your dedicated digital marketing partner, OCG Creative ensures you're not only present but also visible.
Did you know the average content length of a Google first page result is nearly 2,000 words? Given that 'page one' generates 91.5% of all organic website traffic, at minimum you'll be writing that many words for every search phrase you're competing for. Plus, let's not forget social media. You need to be at least as visible as your top competitors. Depending on your market, that might require multiple posts per day across several channels. Sounds exhausting, doesn't it? That's where we come in. We'll do the heavy lifting so that you can focus on your core business.
In the digital era, your competition isn't confined to 'normal business hours.' You're competing around the clock, across time zones. You may not get to choose how you compete, but you can choose who helps you compete. The OCG Creative team is your team. We're more effective than any freelance marketer and most company’s in-house teams.
Effective SEO isn't just about keyword stuffing. It's about relevance. Search engines, especially sophisticated ones like Google, analyze hundreds of signals related to your website to determine its relevance. It's not just about having the most relevant website or page for the keyword—it's about being the most relevant and interesting.
Web design and internet marketing are complex, multifaceted activities. Consider the digital marketing landscape as an ecosystem comprising your website, key social media channels, email marketing, CRM, marketing automation, online and traditional advertising, direct response marketing, event marketing, and more.
The good news is, you don't have to navigate this landscape alone. We employ expert internet marketers in all areas of marketing, especially digital and data-driven platforms. We're also home to top web designers and strategic engineers.
Digital marketing is no longer an option—it's a necessity. Whether you're new to digital marketing or looking to optimize your current efforts, our team is here to help you navigate this new frontier.
Ready to begin your journey into the wild world of digital marketing? Contact OCG Creative today. We'll be your expert guide on the road to online success. Together, let's conquer the digital landscape.
OCG Creative has been supporting IT providers with referral marketing and strategic partnerships since 2011. We’re uniquely poised to assist IT providers that have made the important shift to the Managed Service Provider model (MSP) to deepen and strengthen their relationships with their clients. Plus, add stable and growing revenue from the trusted advisor relationship already in place with their clients.
Digital marketing is a natural segue from traditional and evolving IT management - or even bundled managed services. They are rooted in similar technologies, making both service lines seem like a natural fit. Additionally, the relationships IT MSPs build with their clients makes them essential trusted advisors. They look to them when their clients are ready to explore new technology areas to help their business adapt to the ever growing digital marketing arena.
The burden to build websites or take on social media, SEO or other marketing-related services is often asked of IT MSP’s. It’s not their core business or areas that they have deep expertise or staffing in. Many IT MSP's take on these digital marketing tasks internally or try to find a trusted partner to work with. This can lead to mediocre results jeopardizing the client relationship or create completely unneeded frustration.
Aside from software, server and security management, there are few similarities between information technology services and digital marketing.
A digital marketing agency is expected to drive a steady stream of qualified leads to the client’s business. We make that happen using analytical tools to provide details about online behavior, website user experience, advertising and social media performance curated and developed with constant work over a decade. Our clients expect results and we provide results. OCG Creative is a digital marketing company with decades of experience and refined processes.
We will take care of the entire digital marketing mix for your clients - website, social media, SEO, PPC all tied together working in harmony utilizing our state of the art tools, staff and producing the expected results for our clients. Our portfolio includes industry-leading e-commerce businesses, regional service providers, retailers, travel destinations, financial institutions, law firms and dozens of other industries.
If you are an IT MSP looking for your long term digital marketing partner which keeps your clients delighted, give them working results and add revenue to your bottom line in a way that fits your business. Find out more by calling us at (775) 324-1644.
We look forward to working with you.
The trick is finding those people.
Your website, social media, email and others provide access to millions of potential customers.
There are hundreds of tools to find people interested in your products or services.
However, getting people’s attention can be a challenge.
Your competitors have access to the same marketing channels you do. It is estimated the average American is exposed to 6 to ten thousand marketing messages every single day.
That’s a lot of noise!
Of all the marketing channels available, online video is suited to make connections in a deeply personal way.
With video, you not only show what your business does, but you also signal what your business is like.
According to Forbes, it costs fives times more to attract a new customer than it does to sell the same product or service to a repeat customer.
Partly this is due to fear.
Fear of the unknown.
Fear of being ripped off.
Fear of wasting time or just being a bad fit.
Video provides a perfect ice-breaker. Through video, you can take viewers inside your business and let your glowing personality shine. People like to do business with people they like. Words on a page will never capture the same experience, no matter how skillful the writer is.
Learn More about our Video Production Services
Online video has other benefits. Most videos posted online will show up in search results almost immediately after being published. Embedding videos in related web pages and posts can shorten the time it takes for search engines to index those too.
Also, videos increase the chances your business will be represented in more than one of the top ten organic search results. That’s more visibility and one less competitor on the page with you.
Finally, few businesses engage in online video at all, so you’ll gain a serious competitive advantage.
If you want to launch into online video but aren’t sure how to get started, we’d love to help.
SEO, short for Search Engine Optimization, is the practice of curating website content to achieve top rankings in Google, among others.
In the past, SEO stuffing keywords into every possible location—something we used to call the “SEO Top 5.” These include the HTML Title, Meta Description, Headings, Body Copy and Anchor text.
Google’s own documentation suggests—and even states directly—that most of these have little impact on rankings.
But is SEO really dead?
Search engines have one goal—to provide the best, most relevant results for a given keyword search. As a website owner, your goal should be to provide that best, most relevant web page. The trick is to understand how search engines make the choice.
You should always include an HTML page title and meta description, because these are usually visible in the search results. And, yes, you should use your target keyword here as well. But, write them to be helpful to humans. That way, you’ll increase traffic and help search engines learn what your website’s about at the same time.
The same is true for page content. Write your website content to be useful and engaging to visitors to your website. Use keywords appropriately, but don’t overuse them in an attempt to boost rankings. Keyword stuffing doesn’t work and may even hurt your rankings.
To get you started, here are a few things every website owner should do;
But, there are hundreds, if not thousands of signals search engines use to decide which websites are worthy of those coveted top spots.
You can have the best product ever - even better than existing competition - but if no one knows about it because you didn’t market it correctly, it might as well not even exist.
Amy Landino is an award-winning YouTube creator, best-selling author, and international public speaker. Her enthusiastic and transformative content has changed the ways marketers are tackling vlogging and video. Landino has also been traveling as a professional keynote speaker to share her insights with new markets. She has an innovative approach to leverage digital attention to drive traffic.
Video + blogging = vlogging! Video marketing has become a very popular trend in the marketing field within the last few years. As a way to convert more leads to sales, companies are deciding to invest in video to increase their reach. Not only does she work with vlogs, but Landino is also a best selling author of the book, Vlog Like a Boss. However, she dives into the idea that vlogs can create so much more than just a video but a brand. With research and real-life examples, Landino confirms her insight. A company can be successful if they kill it online and invest in the right resources. Her book is perfect for go-getters and creators of internet marketing, whose goal is to communicate in an innovative way.
There are many key takeaways from Landino’s book that can transform your video marketing tactics from a fixer-upper to can’t-stop-watching content. One tactic she writes about is narrowing the market and finding a niche for your vlogs. Specialization is very important. It will help you reach more people in less time. In addition, planning your content out prior and creating a schedule can work wonders. Most importantly, Landino emphasizes that you can not let your fears of video stand in your way of creating amazing content in your industry. Check out how to start making and editing videos below!
#VlogLikeABoss with Amy Landino. Be sure to check out her website, Twitter, and Youtube. If you would like to learn other internet marketing tips, read up on other top internet marketers.
Every once in a while, a company launches a marketing campaign so amazing and effective, I'm jealous I hadn't come up with it myself. It doesn't happen often, but this year, my nominee for the "Most Amazing Marketing Campaign in 2018" goes to chewy.com. Before I get into it, I'd like to speak directly to the thousands of pet boutiques around the country. It is understandably frustrating when a big, national (global?) dot-com takes market share away from your local economy, let alone your own pocket. Believe me, I get it. Unfortunately, no one in business has the luxury of choosing the competitive landscape. Your competitors choose that for you. Big or small, you have no choice but to stay ahead using whatever resources you have. I work with all sizes of companies every day. I've been a part of so many small business "Cinderella Stories," I refuse to accept the "we're too small" excuse for rolling over and waiting for the phone to ring. What I am about to describe is a really great relationship-builder for Chewy. As you read about it, think of what you can do better. Tell me about it and I'll feature your story too.
About a week ago, my wife asked me to check the mail. All we got that evening was a shiny blue, padded envelope. My wife assumed it was medication for our almost 15 year-old yellow lab, Murphy. It was obviously "holiday" packaging, but nothing aside from that was remarkable. In fact, we let it sit for a couple hours before opening it.
When I got around to it, the package contained a card and a tissue wrapped square "object." The card was addressed to my wife, who had taken an interest by now, since this obviously wasn't medication for an aging lab.
I can only imagine how many of these envelopes the folks at Chewy hand-addressed, but it felt to my wife like hers was the only one. By now, we're both gripped with curiosity. We hadn't yet grasped the significance of the illustration on the card. We just opened it. Inside, there was a note--also handwritten. What's more, it was written using four different pens, each with its own ink color. It was the kind of note loved ones send during the holidays. It took thoughtfulness and creativity, and four pens. We both could paint (see what I did there?) a mental picture of someone we imagined to be a young female crafting a note to someone she knows and cares about.
In marketing, this kind of connection is exceedingly rare. Even the happiest and most loyal customers know they are customers. So, even a personal message like this one will often be met with some degree of skepticism. Even so, who does this? The closest I've seen is holiday cards that are signed by everyone in the office, or a department. Those are nice, but passing a card around the office to be signed just isn't the same.
It just gets better. I was personally transfixed by the different-colored ink and didn't notice the printed message right away. "Surprise! We've commissioned a work of art to celebrate your one-of-a-kind pet!" It didn't register what that could've meant. We just dig deeper into the envelope to discover what the item was in the tissue paper. Everything about the presentation made the contents feel like a gift. More than a gift, this had all the elements. The blue foil packaging... and, we could imagine the giver skillfully writing the message on the card. There was the heart drawn next to my wife's first name. And, what about this "work of art?"
Think about what it's like to receive a gift. If you're like me, you start out delighted that someone cares. First, you'll read the card. There's anticipation mixed with curiosity and excitement. I always pause a moment before charging in to tear off the wrapping. It's a great feeling and I was captivated. This wasn't even my gift, but my wife let me open it anyway. I was also mesmerized by the absolute genius of this experience as a marketing campaign. I pride myself on some pretty imaginative ways of building relationships in business, but what Chewy did was so much more than marketing. And, we still didn't know what the gift was...
When we finally did tear into the paper, what we found was a hand-painted portrait of Murphy. I suppose it is possible our Murphy portrait was pulled from a stack of "yellow lab" portraits, but neither of us believes that to be the case. Our painting of Murphy looks exactly like the photograph of Murphy that we uploaded when my wife created her Chewy customer profile. So, here we are looking at our Murphy immortalized in canvas just before what might be his last Christmas. At that point it's no longer marketing. I know all about the tools--CRM, consumer segments, purchase history, printing... My wife and I stood in our kitchen holding a canvas portrait of a beloved family member we know may not be with us the same time next year.
We, as business owners, are always looking for an edge. We need to. It's a dog-eat-dog (Ha!) world out there, and standing out is hard. But, in finding that competitive advantage, there is a tendency to focus on ourselves. You see it in marketing messages all the time. "We're the number one this" or the "largest that." "We've been in business for X years." "We make the best..." We think this way because these are the things that make us great at what we do. But, that's not what or why people buy. People prefer to do business with people. More than that, they choose businesses with people they know care about them. Your customers feel special when you know their name. They feel even more special when you or someone on your staff goes the extra mile to make them feel important is individuals. It's not the gift. It's the context and the experience that matter most. Chewy won me, along with probably thousands of other pet owners like me. Chewy proved that being big and on the Internet doesn't have to be impersonal. Chewy gave my family a thoughtful gift at the perfect time. That's hard to do when you live with the person. It's incredible for a company that sells dog food over the Internet.
So much has been written about sales. There is a sales rule for everything--cold calling, email etiquette, greeting cards, gifting, closing, touch points, pipeline management, lead generation, tracking, reporting... it goes on. One of the more popular ones is the "ABC's of Selling." ABC is a reminder to "Always Be Closing." It's pitched as the sales rule to stick by no matter what. It's also bull crap. Nobody wants to be sold. The term sleazy salesman didn't invent itself. It's a description of sales people that are always closing. The fact is, "Always Be Closing" is a recipe for buyer's remorse and a major annoyance to those you are trying to pitch. So, stop it! From now on Sales Rule #1 is, say it with me, "Always Don't Be Closing." Instead of closing, always get to know your prospects. While we're at it, always know their name. Always, learn what motivates them. Always take time to understand their frustrations and pain points, as well as their goals. I came across this video not long ago. This sums up "sales" better than any rule. Watch it and think about what's happening. Watch it now. I'll wait... Did you watch it? Good. It starts with a small gesture. Then a rejection. Rather than quit, the mascot offered something more valuable. Also rejected. Then, a little bigger, and bigger, and bigger. Eventually, the girl let her guard down. The mascot earned her trust by being persistent and more amazing with each visit. The mascot earned her trust by giving without expecting anything in return. If he had started with the giant bear, what would her reaction have been? No doubt, she'd be embarrassed and creeped out. Possibly even angry or upset. That's what happens when you're "always closing." Prospects are people, and people don't like being creeped out or upset. Building trust takes time. It takes sincerity and genuine interest. It's about the person, not the prospect. It's about their goals--not yours. In short, the number one sales rule should be: Always put people first, and don't try to close a sale until it is ready to be closed. Persist, and amaze!
Hana Abaza is the head of Marketing for Shopify Plus, Shopify’s eCommerce platform for big-name online stores and brands. Hana has had years of experience in a variety of leadership roles, including being both the Head of Strategy and VP of Marketing for Uberflip, a content marketing software that aggregates a business’s content into one powerful user experience.
With her years of experience marketing to both individual customers and businesses alike, Hana has developed some valuable insights about the marketing funnel and the true buyer’s journey. She has found that a person’s journey is not so linear. In reality, people will switch back and forth between stages, drop out entirely only to re-enter later, or simply sit stagnant in a stage. With this in mind, how you engage with customers can (and probably should) be different than how you are currently. Basically, rather than have the customers conform to your sales process, consider your customer’s process and adapt to them.
Working with large brands at Shopify Plus means that Hana and her marketing team have spent plenty of time collaborating closely with sales teams. When working closely with a sales team, the most important key to being successful is to set shared goals. Hana’s sales and marketing teams share what’s called a “revenue playbook”. Essentially, a revenue playbook is a shared document that defines objectives, goals, and actions in response to both hitting and missing goals. Unlike a service-level agreement (SLA), a revenue playbook unites the sales and marketing teams into one unified team. As Hana puts it, acting as one team driven by the same goals leads to stronger communication and greater success. At OCG Creative, every day we are inspired by leaders in the marketing industry. For more information on Hana Abaza, visit her website to follow her work.
Internet Marketing Background:With over 25 years of experience as a writer, marketer, entrepreneur, and best-selling author, Ann Handley knows what it takes to do incredible marketing, and is pioneering the way for marketing innovation. Ann focuses on "inspiring marketers to create marketing magic that gets real-world results." And she's really good at what she does. Her commitment to being an expert at content marketing is inspiring others to rethink their business to attract the right kind of customers.
Ann is a Wall Street best-selling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your business. She is also a keynote speaker as well as the Chief Content Officer at MarketingProfs.
Ann has strong opinions about what it takes to do great marketing. According to her, the first step of great marketing starts with a human marketer having honest empathy for an actual customer. It is easy to get lost in the business aspect of marketing, but taking a step back and recognizing that there are humans on both sides of the product is essential for ultimate success. After establishing the necessary human element of marketing, creating content that tells a story will leave your content consumers wanting more. As marketers, we must create content that engages and captivates audiences. We are all human- so marketers need to remember who they're marketing to. Dull content will create dull results. A huge part of content marketing through story telling is being able to concisely tell that story through writing. Being able to write is essential in many careers, but marketers must be able to effectively communicate with others and make those people care about what is being said. Ann is a thought leader who inspires all of us here at OCG Creative to create work that we're proud of. For us, marketing isn't just one aspect of our business, it's our whole business. Everything we do revolves around creating strong and effective marketing. Elevating the work that we do for clients is our top priority, and looking to marketers like Ann Handley for advice helps us do just that.
Internet Marketing BackgroundWhen it comes to internet marketing, Scott Stratten is no amateur. He and his partner Alison have co-written five best selling business books and co-hosted over two-hundred podcasts. From music industry marketer, to national sales training manager, to professor, Scott finds himself at the forefront of marketing innovation. He now spends all of his time keynote speaking at conferences to engage audiences on how to succeed in business today; to get them thinking more and doing more about marketing.
Internet Marketer Scott Stratten focuses on helping businesses “unlearn” the traditional ways of marketing that cause them to fade to the back of customers’ minds. He helps businesses understand how to stay at the forefront, so that when your clients are ready, they choose you.
After watching Scott speak at the Unbounce CTA 2017 Conference in Vancouver, Canada, I became fascinated with his ideas for how to market authentically. He is not only funny, passionate, and inspiring, but also incredibly informative. Also, his expert insight and blunt advice have audiences rethinking their marketing strategies. Scott can’t stress enough the importance of engaging with clients and creating those loyal, lasting relationships so that they need you.
Each of Scott’s books has something different to offer the world of business, all providing tangible value. He always includes real-life examples, guidance, and strategies so that a business can begin applying new, effective strategies immediately.
Adding the prefix “Un” to key marketing terms, Scott encourages businesses to rethink the way they do things. Unbranding focus on branding from the core as opposed to covering up things that are broken with implementing a “quick-fix” strategy. Unselling has to do with creating those ties so that your customers become loyal, repeat customers.
In today’s ever-changing business climate, Scott reminds us that we need to remember what is important. Great products and great service are what ultimately make a great business. Scott’s passion for what he does inspires each of us here at OCG Creative to create something that truly matters. We want to create business that is “awesome,” as Scott would say.
Check out Scott and Alison’s website unmarking.com to learn more about how to start engaging.
Internet Marketing BackgroundAuthor of 13 books and presenter of over 50 keynote speeches a year, it’s no wonder that Guy Kawasaki is our internet marketer of the week. A venture capitalist, entrepreneur and advisor to Google among many other titles, Guy has worked with clients including Nike, Audi, Apple and Microsoft. But what sets Guy apart is his enthusiasm for innovation and entrepreneurship.
A marketing icon, Guy Kawasaki spent much of his early career learning how to sell. After he graduated from Stanford University with a BA in psychology, he enrolled in the MBA program at UCLA. While there, he worked for a fine-jewelry manufacturer, which helped him learn the principles of selling. Later, he took a job at Apple as a “chief evangelist” – a position that required him to “maintain and rejuvenate the Macintosh cult.” Since then, he has worn many hats, including advisor, writer and speaker.
I first became aware of Guy Kawasaki after being given his book The Art of Social Media in one of my university classes. As any college student, I quickly scanned through the book, wondering if it was worth my time. But I quickly realized that this stood out against the towering pile of textbooks we were expected to read. It offered immediate and tangible value. Guy capitalizes on the idea that positioning and branding come down to what the consumer decides, not what you decide. As marketers, we do our best to communicate to the world that our services and products are unique and valuable. But we must remember to continue to innovate, to look out for the next curve, and to roll with the decisions of our consumers. At OCG Creative, innovation is in each of our practices. From creating content strategies, to web development and lead generation – innovation is defined in each thought, definition and creation. For more information on Guy Kawasaki or to view his speech on innovation, visit him at guykawasaki.com.
