In the digital realm, the first page of Google search results is often considered a holy grail for businesses seeking online visibility. Such was the aspiration of Reno Pro Services, a company offering a comprehensive array of professional furniture services. The challenge? The digital sphere is crowded, making visibility a steep mountain to climb. However, they chose not to navigate this complex landscape alone – they turned to the experts at OCG Creative, and the rest is an SEO success story.
In today's bustling online marketplace, standing out from the crowd is no easy feat. Reno Pro Services recognized that a robust digital presence was critical for growth. However, capturing the attention of potential customers amidst a sea of competitors was an uphill battle. The mission was clear: to increase their website's visibility, drive more organic traffic, and ultimately, convert this traffic into loyal customers.
OCG Creative accepted the challenge with a clear plan: to leverage SEO best practices and transform Reno Pro Services from an invisible entity into an invaluable service provider in the eyes of search engines and customers. The agency identified keywords relevant to the client's business that held the potential to drive meaningful traffic and conversions. In this example, we will focus on the 5 following keywords:
"Furniture assembly reno"
"Reno furniture relocation"
"Furniture repair reno"
"Furniture assembly and repair reno"
"Reno commercial furniture installation"
OCG Creative's SEO approach was both technical and creative. They curated keyword-optimized content, focusing on relevancy, engagement, and quality. The agency also built high-quality backlinks from authoritative websites, boosting Reno Pro Services' domain authority. Additionally, they meticulously crafted metadata to ensure that every webpage communicated effectively with search engines. This blend of techniques ensured that the website was not only search engine friendly but also compelling and intuitive for its visitors.
The impact of OCG Creative's work was nothing short of transformative. Their expert strategies propelled the targeted keywords from obscurity to prominence. "Furniture assembly reno," initially with zero ranking, saw a significant rise in just a few months. "Reno furniture relocation" experienced similar success, climbing from zero to an impressive ranking of 48. This pattern of exponential growth was mirrored across all the targeted keywords, cementing Reno Pro Services' robust online presence.
OCG Creative's contribution to Reno Pro Services went beyond mere SEO. They played a crucial role in shaping their client's marketing strategies. Through their consultancy, they provided insights into customer behavior, identified market trends, and advised on effective promotional strategies. Their expertise enabled Reno Pro Services to refine their marketing efforts and establish a strong brand presence.
Furthermore, the agency ensured the website remained updated, user-friendly, and secure through regular maintenance. By prioritizing the site's health, they not only improved user experience but also furthered the SEO efforts, as search engines favor well-maintained, user-friendly sites.
The collaboration between Reno Pro Services and OCG Creative is a tale of digital transformation. By leveraging advanced SEO strategies, comprehensive marketing consulting, and continuous website maintenance, OCG Creative transformed their client's digital landscape. This case underscores the power of effective SEO, the role of an expert digital marketing agency, and the profound impact they can have on a business's online visibility. Whether you're a business owner seeking to enhance your digital footprint, a prospective client of OCG Creative, or a reader fascinated by digital marketing triumphs, this success story offers compelling insights and inspiration. Come to the Reno SEO experts for all your digital marketing needs.
Short of Apple and American politics, I can’t think of an industry more consistently skilled at building and riling up a fierce, loyal fan base than sports. Games are exciting by nature, but great sports marketers are experts at capitalizing on that foundation. They know how to make full use of tools like brand strategy, social media, and email and internet marketing, even internal marketing, to make everything about their game, their players, their ticket sales. But those sales boosting strategies aren’t unique to sports, and any business willing to invest in the value of enthusiasm can steal them to power their own home field advantage.
This is something that sports marketers do really well, and it’s an easy play for any business to add to their repertoire. There are many great ways in which the sports industry markets that any business can put towards their list of sales boosting strategies. We all know that social media is about engagement, and that engagement usually means broadcasting and interacting. But how carefully are you listening on Facebook, Twitter, Tumblr, Instagram, and other social media outlets for positive mentions by existing and potential customers? What do you do when you find them? You amplify them. Like them, but don’t just like them. Respond, but don’t only respond. Retweet, reblog, link to those mentions in your marketing emails, share them through all relevant channels. Enthusiasm is most infectious when it’s observed in an un-coerced third party (just like endorsements—and enthusiasm is a form of endorsement). Sports teams amp up fan excitement by compounding the energy of excited, individual fans, and you can do the same thing for your product or service by letting your potential customers be voyeurs to the happiness of your existing customers. Be sure to listen for other customer and market segment conversations about things relevant to your business, too, and be a conduit for those. Sharing excitement about upcoming events, new technology, and other things your customers are interested in can align you with the shared philosophies and positive feelings that are precursor to buying.
We know what happens in the football huddle: The quarterback pulls the team together mid-game to strategize the next play, congratulate or motivate players, commiserate on a sagging score, or in general to get player buy-in back at peak levels. In other words, it’s a kind of internal marketing. Whatever it is that happens here during any given game, you can be sure the quarterback feels it’s critical to winning that particular game. Not the game they planned for, hoped for, or even expected statistically—the game that’s currently in progress, with all of its unexpected turns. Keep your sales boosting strategies and marketing plans bold and robust but flexible. This way they can be quickly adapted to unexpected changes like economic downturns, new technologies or outlets, poor product reception, social media backlash, or any of the number of fumbles, blocks, and interceptions that can plague a campaign. Internet and email marketing are especially good channels for marketing flexibility. Social media, too. Campaign messages can be quickly adapted to reflect changing information, corrected for mistakes or oversights, take advantage of new developments, or work around a mea culpa situation gracefully.
Have you ever been invited to a luxury box seat for a high-profile sporting event? If so, you know how much that changes the experience of watching a game. That game is, technically speaking, the same game for everyone in the stadium. The lineup is the same, the announcers are the same, the plays are the same, no matter where you’re watching from. But I assure you the game doesn’t feel the same from up there behind those big windows, wine and cheese in hand, as it does in the crowded, sometimes too-hot or too-cold and almost always stiff-seated stands below. The VIP treatment changes—and almost always enhances—the customer experience. Sales boosting strategies that add to a customer's value and experience will increase sales simply due their satisfaction. Levels of purchase have become more commonplace since the advent of web apps and services, and this can work for just about anything—but keep it simple, and make it meaningful. You can shift up or down with this. If your service is basic, what expansions, add-ons, or concierge-like perks can you offer at a higher price point to add value, and boost the customer’s experience (and opinion of your brand)? Even something as simple as extended support hours can boost your customers’ sense of their value to you. If your product is already complex and/or high-dollar, can you provide a pared-down version to offset the image and value of the original? This can also make your brand more accessible to a larger market, but be careful and talk to a brand strategist on this—some brands can be damaged by offering more basic and affordable options (think of a $22,000 MSRP on a Rolls Royce).
Team marketing is a big component of sports marketing, but I’d argue that player marketing is the key to the emotional resonance that gives sports its true power. Players are storied, and as humans we’re helplessly attracted to stories—particularly ancient story archetypes like the hero’s journey, rags-to-riches stories, David and Goliath. Embedded deep down in our DNA is the universal need for something to root for, and it’s why sports and games elicit the responses they do. It’s why a single sports team can affect everything from a fan’s wardrobe (black and orange, anyone?) to their emotional behavior (shouting red-faced at the screen, or the field), to their willingness in some cases to paint themselves and go out into public with large foam appendages attached to their bodies. Burt Shavitz, the now legendary figurehead of Burt’s Bees personal care products, is a favorite go-to example of the power of storytelling in a brand. The quality of his products is top-notch, but it’s his unlikely story—north country recluse living off the land and raising bees stumbles on myriad uses for beeswax—that populates the brand with its infectious personality and wins it fans (and hundreds of millions in revenue) worldwide. If you can capture the fertile seeds of story that served as the seeds for your company’s products and services, or that underlie the company itself or the people in it, marketing magic can happen. Just be sure the story is congruous with the company’s brand image, and is told consistently across all messaging.
Read our other articles pertaining to e-commerce.
It’s the first week of December, which means we’re all decking our halls with the hundreds of marketing emails we’ve received in the last week from retailers trying to pull in Black Friday, Small Business Saturday, Cyber Monday, and now even Giving Tuesday dollars. After that annual deluge, it’s tempting to swear off email marketing for the rest of the year. But this is also a time when consumers are particularly open to and appreciative of non-selling messages, which means you have a chance to do some feel-good branding work to set the stage for 2016. Here are four merry ways to make sure your holiday greeting is the one your subscribers remember: Personalize the subject line Using your subscriber’s name in the subject line can increase open rates by as much as 41%. This may seem too easy, but personalization is still the leader when it comes to getting subscriber attention long enough to get that coveted click. When it comes to email marketing, regardless of it being the holiday season, it is important to make your opening line shine. Pay special attention to your opening line, not just because we have ever-shortening attention spans, but because most email programs display the first line of your email in the inbox view. Do it right—with clear, evocative language that hints at what’s inside—and your subscriber will be more likely to open it. Use a custom, branded graphic or illustration This is your chance to show your subscribers that you’re more than just a shopping cart, or bullet list of services. Put your graphics team to work on a custom e-card design for your subscribers that captures the essence of your brand. Take it further and spin your brand into a traditional holiday scene: Use your logo as the star on the Christmas tree, use your brand colors in place of the typical red and green, or place your hottest products under the tree. Keep it original, genuine, and focused on the customer Done well, even a simple, text-only message that comes from the heart of your business can plant the seeds that grow into future sales. Let your audience know they’re important to you, and that you’re reflecting on the prior year with gratitude. Above all, thank your subscribers for being subscribers, your customers for their business, and if you can, give them a sneak peek at some things you’ve got planned for the new year. Happy Branding!
It’s the king of social media and the jack-of-all-trades. Facebook is the social network of choice, and not by mistake with over a billion users currently liking the latest cat video. However, the social networking giant is also becoming a big part of business branding and influencing new and returning customers.
There is always an audience on Facebook. With over 900 million users checking their feed daily, Facebook is a juggernaut.
Facebook’s mission is “to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”
Their goal is to make sure users are engaged by showing them with the content they want to see, thus it is crucial for businesses to post like a friend to stay relevant. The biggest value for businesses on Facebook is that they have an opportunity to have a conversation with their community and become a resource for those who need and want to engage with your product or service. In other words, Facebook is the new age customer service tool.
Every business has its audience otherwise you wouldn’t be in business. If you love what you do there will be an audience ready to listen. Take a look at General Electric’s Facebook page. With 1.3 million likes, they’ve figured out a way to make global infrastructure fun and exciting.
You spend a third of your life at work, and like General Electric, your company should celebrate what makes your industry meaningful. General Electric’s Approach:
Don’t be salesy. It’s always tempting to flood your page with links to your product or service in the hopes of a spike in web traffic. In reality this is a short term tactic that will lead to people unliking your page, losing audience members and lowering your overall reach. As a general rule PostPlanner recommends following the 70/20/10 model.
No matter how you approach your Facebook branding strategy it should always be seen as authentic and passionate. After you find your angle, the next step is to understand optimal timing and frequency of posts.
On average Facebook users get about 1500 posts in their feed per day according to Facebook Engineering Manager Lars Backstrom. There is no way a user will see every post, so Facebook uses an algorithm to show you the most important, relevant and interesting events of the day. It may be the gut reaction for a business is to post a lot, but in this case more is not always. For most businesses the recommended amount of posts to maximize engagement is one per day, though this number fluctuates depending on the industry. However, if your company reaches over 10,000 likes HubSpot, says posting 30-60 times in a month actually leads to higher influence and engagement. Though, the only way to be certain is to test, analyze and repeat.
The digital age has demanded instant results from all of us, but the truth is successful Facebook Branding takes time, hence the irony with internet marketing and social media. You’re cultivating an online presence for a specific community, but the payoff is huge. Not only do you gain the attention of an audience who wants to listen, but you’re also more likely to convert a sale. According to convinceandconvert.com, “Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. … Now, 47% say Facebook has the greatest impact on purchase behavior.” This means it’s time to start building your brand on Facebook. If you would like to know more, contact OCG Creative to find out how we can help build your digital presence.
In marketing, there are few guarantees. We set goals, do our research, plan, weigh the opportunities and threats, then execute. Finally, at intervals or once the campaign has finalized, we evaluate the result make decisions about what to do next.
It is little known, but prior to 1900 and a little after, there was a Lake Tahoe resort on the North shore of Emerald Bay called, appropriately, the Emerald Bay Resort. Then, as now, Lake Tahoe was something of a vacation hotspot, despite having virtually every tree in the basin cut down and sent to the Virginia City silver mines. This is where the marketing/scuba diving similarities are uncanny. When the Emerald Bay Resort was in its heyday, they'd offer rowing skiffs and similar watercraft to guests, which they would use to ply the waters of the lake under human power. Although the resort is long gone, these little vessels, known to some as Emerald Bay's "miniature fleet" had been scuttled and remain on the bottom. For small craft enthusiasts, the miniature fleet is like a liquid time capsule--a submerged museum of the evolution of boat building. On Sunday, our mission was to find it.
Like finding a bunch of tiny boats, effective marketing begins with research. Imagine (and, who wouldn't) the boats are your potential customers. As a marketer, your goal is to deliver your message to the boats, er... customers. BUT, before you can deliver your message, you must know where to find them. Your marketing dollars are like air (or, in our case, Nitrox, but that's not important). It's a big lake, so if we were to have any hope of finding the miniature fleet, we couldn't just jump in and start swimming. And, unless you have unlimited time and money (who doesn't?), the last thing you want to do is blow your budget not knowing whether your target market is anywhere in the vicinity. We read books, asked people in the area and dug through everything we could find on the Internet (BTW, I think this "Internet" thing might really catch on). Eventually, we narrowed our search by comparing old photos of the resort to the surface geology (rocks... big ones) of today. I'm no expert on geologic time, but how much could a 50,000 pound boulder erode in a hundred years? Thus armed, we chose our drop in point, geared up and rolled over the side of our trusty research vessel (aka. Joe's boat). After about 25 minutes in the water, we hit our mark by identifying a lapstrake rowing skiff dating back to the late 1800's. Our research payed off and we had the opportunity to visit a unique piece of history because we narrowed our search without wasting our precious breathing gas.
Your budget is your budget. Too often, the approach to marketing (especially media advertising), is to decide and commit, skipping the research part altogether. In fact, the system is kind of set up that way. Our job is to make sure that you deliver the right message to your boats while you still have air left.
And there you go. Diving and marketing. Peas in a pod. PB & J. Different, but so eerily complimentary, that I believe it's high time we thought about having meetings underwater.
Speaking of scuba diving and marketing, OCG Creative is a Reno web design and internet marketing agency that provides marketing services for a variety of industries such as the scuba diving industry. Take a look at some of the work we have done for clients such as Adventure Scuba.
