Internet Marketing: More Clicks, More Business

We craft digital strategies that deliver customers.

Internet Marketing Strategies

We’ve seen every trend, every “game-changer,” every shiny new tactic in digital marketing — and most of them burned out before they even got warm. The truth’s simpler: understand your audience, earn their trust, and make it worth their time to listen.

While everyone else is chasing the algorithm, we’re chasing the people it’s trying to predict. When your message meets the right person at the right time, clicks are just a side effect.

SEO, ads, design — they’re not separate tactics; they’re parts of the same machine. When it’s tuned right, it hums. Miss one gear, and it doesn’t move at all.

No gimmicks. No empty promises. Just smart strategy that gets attention for the right reasons.

Search isn’t evolving — it’s shifting under our feet.

We have a huge presence in the scuba diving industry. This is from a recent DEMA show in New Orleans.

Did you know: The majority of businesses spend over $5,000 on SEO alone

Online search is just the beginning of internet marketing. Social media, review websites, online video, and massive changes in consumer behavior have made the digital marketing landscape both a challenge and an opportunity for the average business.

Cracking the Code

AI is rapidly reshaping how people discover businesses online. Search is no longer just about keywords—it’s about demonstrating real expertise and giving users fast, clear answers. With AI Overviews providing information right on the results page, traditional clicks are dropping.

That means your content has to do more: showcase genuine experience, follow a clear structure, and build the kind of trust signals AI can detect. Strong schema and authentic insights can help your brand rise above the noise in this new environment.

Curious how AI is changing SEO and what it means for your visibility? Check out the video—it breaks everything down clearly and is definitely worth watching.

Did you attend our presentation, Cracking the Code? Click to download the slide deck.

Navigating Today's Digital Marketing Landscape

There was a time when hitting “publish” meant people actually found you. No ads, no algorithms — just a website and a little optimism. Those days are gone. The internet grew up, got crowded, and started playing favorites.

Today, visibility isn’t a given — it’s earned. Organic search still drives close to half of all website traffic, but the landscape’s shifting fast. AI-generated answers and zero-click results now account for more than 60% of Google searches, meaning most users never even leave the results page.

That doesn’t mean SEO’s dead — it means the rules changed. Getting found isn’t just about ranking anymore; it’s about being chosen by the systems that decide what people see.

On mobile, the traditional “ten blue links” are long gone. Google averages closer to eight results per page, often surrounded by AI overviews, snippets, maps, and shopping blocks. The takeaway? Even if you’re ranking, you might not be visible.

Our job is to make sure you still are — everywhere it matters. That means optimizing for humans and the AI engines shaping what they see. Strategy, timing, and precision have never mattered more, because in 2025, attention is earned one algorithm at a time.

Being Online Isn’t Optional

The internet runs the show now. Whether people hear about you from a friend, a billboard, or a radio ad, they’re still going to look you up online before they walk through your door. More than 90% of in-person customers visit a business’s website first — and they’re checking out your competitors while they’re at it.

So, let’s start with the obvious: if you don’t have a website, you’re not even in the game. It’s wild, but nearly half of small businesses still don’t. That’s like showing up to a race without a car.

If you do have a site, the next question is simple — is it actually doing anything? Because a website that doesn’t move the needle for your business isn’t an asset. It’s overhead.

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This was taken during a product shoot on a beach in Maui. Needless to say, we enjoy these jobs even if they are a lot of work.

SEO is Fast Becoming AEO due to AIOs

That’s a lotta vowels...

If you’re ranking well in search, more than half your website traffic is probably coming from it — and that’s still true in 2025. But here’s the twist: the way people search is changing fast. AI-driven “answer engines” are starting to replace traditional searches. They don’t always send traffic to websites — sometimes they are the website.

Right now, AI referrals barely crack 1% of total traffic, but the trend is undeniable. As AI search grows, the sites that adapt their content to show up in AI-generated answers — not just Google results — will win.

Top organic listings still grab most of the clicks, but “clicks” might not be the whole story for long. Being part of the answer, in whatever format the search engine or AI decides to show it, is the new game.

That’s where OCG Creative comes in. We stay in front of how search evolves — from SEO to AEO — making sure your business doesn’t just show up, it stands out when it matters most.

This was taken during a product shoot on a beach in Maui. Needless to say, we enjoy these jobs even if they are a lot of work.

The Algorithm Isn’t Out to Get You (But It’s Not Helping Either)

Everyone loves to talk about “beating the algorithm.” Truth is, there’s no beating it — there’s only feeding it.

Google, Bing, and every AI engine out there are hungry for clean data, context, and authority. They don’t care how great your product is if your site’s structure looks like it was built in 2009.

Structured data, schema markup, site speed — the parts no one sees but everything depends on — that’s what tells AI what you really do. Without it, your content’s invisible no matter how clever your copy sounds.

We build websites that talk to humans and machines. Because in a world where algorithms decide who gets seen, clarity is the new currency.

On location shooting test images for a manufacturing company. The final product will be an HDR composite of more than 20 individual exposures. It will also be stunning!

Internet Marketing is Extremely Competitive

Business is rough. Every day your competitors are working hard to eat away at your share of the market. An aggressive competitor with cash and inertia can steal your customers practically overnight. In some cases, literally overnight because the internet knows no hours and is unaffected by timezones. If you are locked into “normal business hours,” you are out of the game for 2/3 of your competitor’s workday.

What this means is you don’t get to choose how you compete. That’ll be decided by your most aggressive, dedicated, and agile competitor. Even if you are a market leader, you face blind spots around every corner. That’s especially true in marketing and relationship management.

You can assess your competitor’s website, watch their commercials, drive past billboards and evaluate their locations. These are all things you can see, evaluate, and mitigate. You can build a better website or write better commercials. You can even move. However, what you can’t see is the most dangerous to your business.

Ultimately, the business with the best ability to forge and maintain lasting relationships will be the one that comes out on top. Getting there requires knowing the internet marketing landscape and having the right tools and resources, plus enough bandwidth to take action. Our Reno web design and internet marketing team does that and for far less than the cost of hiring a single employee, let alone an entire in-house marketing staff.

Internet Marketing is a Team Sport

Web design and internet marketing are massive, complicated activities. There are web providers that would have you believe otherwise, but most of these just sell DIY website subscriptions. If you are serious about driving sales, think about the digital marketing landscape as an ecosystem.

An impactful marketing ecosystem will be made up of your website, plus key social media channels, email marketing, client relationship management (CRM), marketing automation, online and traditional advertising, direct response marketing, signage and event marketing among others. Each of these has a relationship to the rest, and each requires specialists from our Reno web design and internet marketing departments with expert knowledge of how to make the channel pay off.

We employ expert internet marketers in all areas of marketing, especially digital and data-driven platforms. More than that, we have top web designers as well as a strategic and engineering staff. Our OCG Creative team is your team and we will always be more effective than any freelance marketer and most company’s in-house teams.

Marketing Miracles on 34th Street, NYC. We are a small digital marketing agency, that does amazing work throughout the world.

Here's Jill talking to a client on the streets in New York City. We're constantly amazed where our marketing agency takes us. This is a marketing miracle on 34th street!

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