Marketing is a simple concept—introducing your business to people that want whatever you’re selling.
The trick is finding those people.
Your website, social media, email and others provide access to millions of potential customers.
There are hundreds of tools to find people interested in your products or services.
However, getting people’s attention can be a challenge.
Your competitors have access to the same marketing channels you do. It is estimated the average American is exposed to 6 to ten thousand marketing messages every single day.
That’s a lot of noise!
Of all the marketing channels available, online video is suited to make connections in a deeply personal way.
With video, you not only show what your business does, but you also signal what your business is like.
According to Forbes, it costs fives times more to attract a new customer than it does to sell the same product or service to a repeat customer.
Partly this is due to fear.
Fear of the unknown.
Fear of being ripped off.
Fear of wasting time or just being a bad fit.
Video provides a perfect ice-breaker. Through video, you can take viewers inside your business and let your glowing personality shine. People like to do business with people they like. Words on a page will never capture the same experience, no matter how skillful the writer is.
Online video has other benefits. Most videos posted online will show up in search results almost immediately after being published. Embedding videos in related web pages and posts can shorten the time it takes for search engines to index those too.
Also, videos increase the chances your business will be represented in more than one of the top ten organic search results. That’s more visibility and one less competitor on the page with you.
Finally, few businesses engage in online video at all, so you’ll gain a serious competitive advantage.
If you want to launch into online video but aren’t sure how to get started, we’d love to help.