Who Is Ian Cleary? These days, a marketing strategy without technology is virtually nonexistent. Luckily, internet marketing experts like Ian Cleary teach us how to utilize technology so we are seeing real results from our marketing efforts. Our internet marketer of the week is the founder of RazorSocial, a company that helps businesses drive traffic… Read More

You might be surprised to know that online shopping, known to us now as e-commerce, first emerged at the tail end of the 1970s when inventor Michael Aldrich produced the first known electronic transaction system—a connection between an everyday television and a processing computer. Aldrich went on to develop more sophisticated tools for electronic transactions… Read More

Ah, that thorny space between Thanksgiving and Christmas, when we all try to stick to a diet of salad for the next four weeks while we wait for our bank accounts to refill in time to get the last few gifts we forgot about on Black Friday. On tap this week: Best selling books of… Read More

We understand. When your web developer revealed your new website in 2004, it was love at first site. Your employees were excited, your clients were excited, business boomed, and you still look at it with affection every time you pull it up in the morning. It’s a beautiful website. Unfortunately, if it takes more than… Read More

If you’re doing business in 2015, the term marketing automation has likely made its way into your vernacular—or at least your inbox. But unless you have a comprehensive marketing department, or a service provider who specializes in it, you’re probably not making full use of marketing automation as a time- and money-saving tool. If you’re… Read More

Short of Apple and American politics, I can’t think of an industry more consistently skilled at building and riling up a fierce, loyal fan base than sports. Games are exciting by nature, but great sports marketers are experts at capitalizing on that foundation. They know how to make full use of tools like brand strategy,… Read More

It’s the first week of December, which means we’re all decking our halls with the hundreds of marketing emails we’ve received in the last week from retailers trying to pull in Black Friday, Small Business Saturday, Cyber Monday, and now even Giving Tuesday dollars. After that annual deluge, it’s tempting to swear off email for… Read More

Is it worth your time? As a business owner you are always searching for ways to expand your business. Social Media can be a valuable tool for improving your website’s click through rate and consumer impressions. However, many remain skeptical of its return on investment. Fear not! Similar to our article on Facebook for business,… Read More

This is Your New Storefront It’s not an option anymore to have a good looking website. Consumer expectation is high, and at a minimum you need a storefront that is attractive enough to pull in more visitors. If you notice a high bounce rate on your homepage there’s a good chance it has something to… Read More

It’s the king of social media and the jack-of-all-trades. Facebook is the social network of choice, and not by mistake with over a billion users currently liking the latest cat video. However, the social networking giant is also becoming a big part of business branding and influencing new and returning customers. Why Should Businesses Spend… Read More