How We Work... Together

Working as a Design & Internet Marketing Team

How we work together to achieve the best marketing result.

The single most important element in marketing, especially content driven marketing is expertise. One our end, it's digital marketing expertise, SEO, PPC and so on. But, knowing a lot about Internet marketing isn't enough. We need your expertise about your business, industry and customers. The more we understand about your organization, the better we are able to build the right digital footprint to help you grow.

The first challenge is communication. Most digital marketing agencies or advertising agencies use account managers and will ask that you have a single primary contact. This is done to streamline decision-making and keep projects and tasks moving forward. It's a good plan in theory, but in the real world, having two people act as the main communicators creates blind spots everywhere else--especially among those who do the actual work.

How we achieve better marketing communications and better business outcomes.

Our first goal was to create a platform where anyone with a stake in your project can interact. Also, we wanted to avoid meetings and emails as much as possible. The idea is that everyone knows what's happening all the time, and can collaborate on documents, share files and chat online.

Our solution is to use an online platform that is similar to Slack, DropBox and Google Docs all in one. This eliminates scheduling challenges and also helps keep everyone on your end and ours in the loop as our marketing efforts evolve. It is lifesaver for we work in different time zones.

This is OCG Media Specialist, Nick in his true element. Dirt, mud, rocks, tumbleweeds and generally horrific road conditions. Well, there's usually no road at all.

Communication is the Number 1 Challenge for Marketing & Advertising Agencies

Nationwide polling indicates that the number one problem agencies face is communication. That's because a thriving agency needs to communicate with perhaps hundreds of clients. Email and phone calls are Gard to schedule and don't include enough people to bring everyone up to speed. These also require both parties to keep good notes and brief everyone else on the team. It's like a game of Telephone, but with a lot more at stake.

We still make calls and send emails, but 99% of our communication is online. You can reach anyone (or everyone) on our team and expect a response the same business day, if not within minutes. Even though we communicate online, everyone works here in our real Reno marketing office.

Dive Industry Marketing, Flamingos in Bonaire

This photo accompanied an article that was published on behalf of one of our dive industry clients in Bonaire, Caribbean Netherlands.

Essentials Internet Marketing Plans

A care part of our business is our Digital Essentials Marketing Plans. These are very affordable marketing plans designed to make agency work accessible to any size business. All plans include a WordPress website (at no cost), plus SEO, managed hosting, and blog writing and optimization.

We also have plans that add social media and/or structured data (schema) optimization. You can learn more about our Essentials Marketing Plans and pricing here.

A True Digital Agency

A key element is that we are a true digital agency. We consult with you and we do the work based on your marketing needs and goals. For a little more than you'll pay for a DIY website builder, we take care of all of the heavy lifting.

You Still Have a Role to Play

While we do the hard work, we need you to provide guidance about your business, market and customers. We're counting on you to help us do our best work.

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Onboarding with OCG Creative

We will launch your project with a meeting that begins our client onboarding process. Our goal during onboarding is to reinforce your goals and deepen our understanding of your business and market. At this time, we will get you set up in our file sharing and online chat systems, as well as establish preferences and any guardrails we both beed to know about.

It Starts with a Meeting, Call or Video Conference

We have a lot to talk about. If we'll be designing your website (we usually do), you'll provide insight for copywriting, as well as a plan for photos and branding components. We will also discuss search engines and lay the groundwork for keyword planning and what to expect as the months evolve.

Most importantly, we'll get to know each other and begin building our working relationship. We want our efforts to go smoothly, so we'll explain as much as we can about what to expect and over what time frame.

Marketing is all about delivering the perfect message to the right audience.

Web Design: Custom WordPress Websites Amazingly Fast

WordPress runs more than half of the Internet. Some estimates suggest that 2/3 of all websites run WordPress for content management. For good reason. WordPress carries no licensing fees (although some extensions or plugins do) and is fast and extraordinarily stable. WordPress is also SEO friendly. All of the critical elements for SEO are accessible at the page or post level, so our team is able to strategize and course correct virtually simultaneously.

When we build a WordPress website for your organization, we almost never develop the site entirely from scratch. Since, much of the core components are important for all websites, we've engineered them into a series of 3/4 functional deployments. In other words, we did a lot of the critical work once and are able to reuse the code base. It speeds the design and development process by orders of magnitude, and also saves you a fortune in real dollars.

Essentials Plan Websites

If you are on one of our Marketing Essentials plans, we will design your website on a standardized model that provides a fast, predictable user experience that shape shifts into the perfect user experience on any browsing environment. It's not fully custom, but it will look like it as, and we it to your free just for being on a plan. Most of our Essentials Plan websites go from planning to a live site in about 3 weeks. Our goal is never to take longer than 4 weeks. The primary factor is that you provide guidance, images and approvals in a timely manner.

Going live, as we say, is the most important milestone in your web design project. 99% of the time, your new site will outperform your old one before it is even finished. Often, we're replacing a website that has very little traffic anyway, so there's no advantage to hiding the website until every pixel has been analyzed to death. We are occasionally accused of rushing the go-live process, but the sooner we can get Google and other search engines to index your new website, the sooner we can begin building rankings and traffic.

Websites are easy to update, and there is an SEO advantage to frequent updates, so it is in your best interest to do final revisions on your live site rather than to wait until everything is "perfect." That said, we don't go live with unfinished websites. We just want to avoid delays over subjective, nit-picky rounds of revisions. We are better off working out small details at the same time and we're working to boost your rankings.

Let's Chat

Other Marketing • PPC • Social Media Marketing • Email Marketing

Since we do a lot of things, we have teams that work independently, but cohesively. Our online communication platform is a miracle for keeping everyone one the same page and informed about overarching progress and goals. In addition to our ongoing marketing conversations, we post frequent updates from all departments that your team and ours can see. It solves a range of collaboration and visibility problems inherent with having an account manager work with a single point of contact.

Digital Advertising & PPC Management

For PPC and paid search campaigns, we work in a fairly typical way. We use several planning tools to identify the best keyword bidding strategy. Next, we build campaigns and individual ads, which will usually lead to a landing page that's designed specifically to pair with the ad. Sometimes, it is better to use an existing product or service page. We will always keep you informed include you as much as you like in the planning and ad management process.

Social Media Management

Social media is far less transactional than PPC, email marketing or your website itself. However, social media excels at helping you bolster relationships with your customers. Given that, it is imperative that we understand your voice, how and whom you value interactions with.

Every month, we'll prepare a social media calendar indicating or suggesting posts that we'll publish on a weekly schedule. Mostly, we work with Facebook and Instagram, and sometimes LinkedIn and TikTok. Images and video are typically the major challenge. We mirror social media posts, so Instagram will be a variant of the post we do for Facebook and so on. A weekly schedule requires a minimum of 52 images. Ideally, you'll be able to provide them as we shape our strategy into an executable social media plan. If we need to, we can arrange photo shoots.

Social Media Video

Almost always video is the most engaging post type in social media. We work with a lot of video (more about that here). Including video in your social media activities is a smart plan, but has to be defined and planned as its own project. One the other hand, if you are prepared to create short videos and supply them to us, we'll happily offer guidance and utilize your videos in place of photos in your ongoing posts. Teamwork is the key to making that work and the results are almost always worth the extra effort.

Email Marketing

Email marketing isn't part of any of our Essentials Internet Marketing Plans, but we manage marketing email campaigns for many of our clients. For some, we design monthly newsletters, as well as occasional promotional emails or simple notifications. We can work in any email marketing platform, and even many (if not most) popular CRMs.

There's a lot of science behind email marketing to maximize open and clickthrough rates, conversions, etc. Our design work is excellent and we usually achieve amazing results.

OCG Creative Underwater Photography for Dive Resorts

We find ourselves in some pretty amazing places to capture media for our clients. This is from a location shoot for diving resort in the Bahamas. It hardly feels like work sometimes!

We Make Marketing, Design & Media Projects Easy

Since we are a full service marketing agency, there's not a lot we can't do. One of our specialties is marketing for the adventure travel industry--especially scuba diving resorts. That requires us to provide extremely high quality photos and video for everything from print ads, websites, tv commercials, trade show booths, billboards and hundreds of other specialized uses. We can do the same for you.

Often, a need will come up in a conversation that we are can offer the perfect solution at a surprisingly affordable price. We work very hard to be your everything marketing partner. Please ask if there's something you are curious about and chances are we'll be able to guide you or proceed whatever that is.

Let's Chat

How We Work... Together

Working as a Design & Internet Marketing Team