Not too long ago, the internet was uncharted territory. Put your website out there, and people would stumble upon it. It felt like a great equalizer, and search engines seemed fair. Fast forward to the present, and digital marketing has evolved beyond recognition. But how does this affect your small business? Let's find out.
Today, more than half of website traffic springs from organic search, leading to a whopping 40% of online revenue. Amid shrinking mobile search results, even desktop displays less than ten results on average. In this era of rapidly changing digital dynamics, an expert guide like OCG Creative, a Reno-based digital marketing agency, could be the compass your business needs.
Did you know, for instance, that most businesses spend over $5,000 on Search Engine Optimization (SEO) alone? And that's just the tip of the digital iceberg. Your online presence includes social media, review websites, online videos, and more, all of which have transformed the digital marketing landscape into an opportunity-rich, yet challenging, field.
Given the pervasive and powerful impact of the internet, establishing a strong online presence is a prerequisite for competitive success. It's worth noting that more than 90% of your in-store customers would have researched your website—and likely your competitors'—prior to their visit. If a business lacks a website, or if the website doesn't support its growth goals, it's not merely sidelined—it's essentially unseen.
That's where OCG Creative steps in. Our digital marketing Reno agency helps businesses build websites that aren't just aesthetically pleasing but also contribute to bottom-line growth. With 51% of website traffic coming from online search and only 10% from paid search, your business needs to be everywhere. As your dedicated digital marketing partner, OCG Creative ensures you're not only present but also visible.
Did you know the average content length of a Google first page result is nearly 2,000 words? Given that 'page one' generates 91.5% of all organic website traffic, at minimum you'll be writing that many words for every search phrase you're competing for. Plus, let's not forget social media. You need to be at least as visible as your top competitors. Depending on your market, that might require multiple posts per day across several channels. Sounds exhausting, doesn't it? That's where we come in. We'll do the heavy lifting so that you can focus on your core business.
In the digital era, your competition isn't confined to 'normal business hours.' You're competing around the clock, across time zones. You may not get to choose how you compete, but you can choose who helps you compete. The OCG Creative team is your team. We're more effective than any freelance marketer and most company’s in-house teams.
Effective SEO isn't just about keyword stuffing. It's about relevance. Search engines, especially sophisticated ones like Google, analyze hundreds of signals related to your website to determine its relevance. It's not just about having the most relevant website or page for the keyword—it's about being the most relevant and interesting.
Web design and internet marketing are complex, multifaceted activities. Consider the digital marketing landscape as an ecosystem comprising your website, key social media channels, email marketing, CRM, marketing automation, online and traditional advertising, direct response marketing, event marketing, and more.
The good news is, you don't have to navigate this landscape alone. We employ expert internet marketers in all areas of marketing, especially digital and data-driven platforms. We're also home to top web designers and strategic engineers.
Digital marketing is no longer an option—it's a necessity. Whether you're new to digital marketing or looking to optimize your current efforts, our team is here to help you navigate this new frontier.
Ready to begin your journey into the wild world of digital marketing? Contact OCG Creative today. We'll be your expert guide on the road to online success. Together, let's conquer the digital landscape.
