Clay Halliday

Digital Marketing Associate

Roles & Responsibilities:

As a Digital Marketing Associate, my primary responsibilities focus around optimizing a client’s website for search engines. Mainly, search engine optimization revolves around creating content that not only reinforces important keywords, but also educates the reader as well. After all, good content creates loyal customers. My other responsibilities include identifying and analyzing keywords, trends, and opportunities. Ultimately, I want to make my clients as visible as possible to as many people as possible.

Key Accomplishments:

Attaining the rank of Eagle Scout at the age of 18 marked the completion of a huge milestone over 10 years in the making. More recently, I’m just about to finish my college career with a BS in Marketing at the University of Nevada, Reno.

At OCG, most proud of:

With a business such as a marketing agency, it is necessary for the employees to connect and be involved with their clients. At OCG Creative, I am most proud of the team’s thoroughness and involvement with each client. Every team member at OCG is ready to give over 100% to personally help each client improve their business’s web presence.

Describe favorite client:

Any client that is willing to give just as much effort to improving their business as we are is my favorite client! These type of clients match perfectly with OCG and will undoubtedly see success.

Describe the “agency of the future”:

I believe the agency of the future will put a major emphasis on growing human capital. From the skills and knowledge that each person brings, an agency of the future will strive to accumulate and improve their total sum of human capital.

Specialties:

My specialties come from my marketing and business education, as well as my continued learning from my experiences at OCG Creative. As a student of Hubspot, I am constantly expanding my knowledge of Inbound marketing and new business innovations that are brought to the table everyday.

Other Interests:

My all-time favorite passion is art. My love to create art ranges from using classic pen and ink to digital art. After switching from an illustration major I decided to commit myself to constantly teaching myself new methods of design and improving my skills. I also enjoy backpacking and sushi.

Education & Certification:

Bachelor of Science in Marketing, 2018