The Most Amazing Marketing Campaign in 2018 Every once in a while, a company launches a marketing campaign so amazing and effective, I’m jealous I hadn’t come up with it myself. It doesn’t happen often, but this year, my nominee  for the “Most Amazing Marketing Campaign in 2018” goes to chewy.com. Before I get into… Read More


Sales Rule: Always (Don’t) Be Closing So much has been written about sales. There is a sales rule for everything–cold calling, email etiquette, greeting cards, gifting, closing, touch points, pipeline management, lead generation, tracking, reporting… it goes on. One of the more popular ones is the “ABC’s of Selling.” ABC is a reminder to “Always… Read More


Who is Hana Abaza Hana Abaza is the head of Marketing for Shopify Plus, Shopify’s eCommerce platform for big-name online stores and brands. Hana has had years of experience in a variety of leadership roles, including being both the Head of Strategy and VP of Marketing for Uberflip, a content marketing software that aggregates a… Read More


Internet Marketing Background: With over 25 years of experience as a writer, marketer, entrepreneur, and best-selling author, Ann Handley knows what it takes to do incredible marketing, and is pioneering the way for marketing innovation. Ann focuses on “inspiring marketers to create marketing magic that gets real-world results.” And she’s really good at what she does. Her… Read More


Internet Marketing Background Author of 13 books and presenter of over 50 keynote speeches a year, it’s no wonder that Guy Kawasaki is our internet marketer of the week. A venture capitalist, entrepreneur and advisor to Google among many other titles, Guy has worked with clients including Nike, Audi, Apple and Microsoft. But what sets… Read More


Internet Marketing Background Seth Godin is a public speaker, bestselling author, entrepreneur and marketing ideologist. He has published 18 books and founded both Yoyodyne and Squidoo. Not only does he have an MBA in marketing from Stanford, but was recently inducted into the Direct Marketing Hall of Fame in 2013. But what sets Seth apart… Read More


Good Images Make the Best Creative Web Design What Are Good Website Images and How to take the Best Website Photos Why are good Images Important on a Website? The best creative web design for clients all have one thing in common; image quality. Images are the number one visual way information is communicated and… Read More


Ah, that thorny space between Thanksgiving and Christmas, when we all try to stick to a diet of salad for the next four weeks while we wait for our bank accounts to refill in time to get the last few gifts we forgot about on Black Friday. On tap this week: Best selling books of… Read More


If you’re doing business in 2015, the term marketing automation has likely made its way into your vernacular—or at least your inbox. But unless you have a comprehensive marketing department, or a service provider who specializes in it, you’re probably not making full use of marketing automation as a time- and money-saving tool. If you’re… Read More


Short of Apple and American politics, I can’t think of an industry more consistently skilled at building and riling up a fierce, loyal fan base than sports. Games are exciting by nature, but great sports marketers are experts at capitalizing on that foundation. They know how to make full use of tools like brand strategy,… Read More