I love sports! I love to play. I love to watch. I love to coach. Especially team sports. I love the camaraderie, the collaboration, the celebration. You win together. You lose together. For all these same reasons, approaching internet marketing as a team effort makes a heckuva lot of sense.
Our favorite and most successful clients are those that see the benefits of teamwork. If you’d prefer to be a spectator, we’re happy to take the ball and run with it. But, we’ll make the touchdowns much quicker if you’re running with us. Let’s face it, you know your business best, so who better to assist us with goal setting, keyword selection and content ideas? It’s our job to coach you on best practices, visitor behavior, search rankings and opportunities. Then, together we determine what our strategy is for the next play.
Let’s take a look at some of the most important internet marketing skills to practice:
1.) Web Design/Development: They key here is to NOT over-design or over-develop. We stay up on web trends and statistics and focus on the user experience. After all, it’s the visitors to your site that make the buying decision, not you or I.
2.) SEO (Search Engine Optimization): Research, test, analyze. Repeat. Much like a good training program, SEO requires constant attention and repetition..and a long term commitment to achieve maximum success.
3.) CRO (Conversion Rate Optimization): Once we’ve got them coming to your site, what do we do to get them to make the decision or the purchase? We monitor the onsite behavior and put measures in to place to increase the percentage of visitors that convert to actual customers.
4.) Content Marketing: It’s more than just writing relevant and engaging content. Google loves great writing, but we go the extra mile with info graphics and videos.
5.) CRM (Client Relationship Management): We’ll help you manage and analyze customer behavior to improve business relationships and client retention.
Now, that you’re a well conditioned internet marketing athlete, let’s take a few laps together and get ready for the game. And if you really want to win online, pick the right team and get yourself a spot in the starting lineup. Go team go!