Web Design vs Internet Marketing
Is Creative Web Design the Most Important Part?
Creativity reigns supreme right? It is common knowledge that only the coolest websites get top exposure. Part of me, as a web designer, hopes this would be true. However, creative web design only takes a business so far. Ultimately, there are thousands of terribly designed websites that get more traffic than award-winners. If you want your website to work for you beyond a cocktail party talking point, then you need to know that Web Design is a part of Internet Marketing and not the same thing.
As cleverly explained by the cartoon, you can have the most creative and interesting website in the world, but if you market it horribly, then not many people will see it and you won’t get a very good return on your investment. OCG Creative’s team of dedicated and nerdy web designers and developers work hard to produce these award winning sites. We have done this for numerous clients for many years. Part of the creative web design also involves the user’s experience with the website, which is why an analogy of a website being a poster is only part-true. In reality, a website is a fluid document – it changes with input from the user and looks different on different devices. OCG works to build the coolest website imaginable for our clients, but we know at the end of the day that it is essential to market it correctly, and websites should never stop when the design is completed.
In the World of DIY Website Builders, Why Would You Even Need an Internet Marketing Agency?
As a secret confession, I used to wonder this question all the time. There are plenty of online tools to build a website, and before I became a web designer, I even built my own portfolio using one of these tools. The issue with all of them… they’re awful. Even discounting the fact that all of them stop at the end of web design, the web design itself is clunky, confusing, and very limiting. I didn’t realize this until I experienced it first hand. A website should never stop at the end of creative web design. Instead, it should be a rocket-powered branding piece pushing the client forward to more exposure and spurring the start of a comprehensive effort to convert website visits into leads. OCG custom designs each website so it is beautiful and branded, but most importantly, they are scalable and sturdy for expansion in traffic and tailored to convert site visitors into customers.
Why can’t an online tool do it?
After website design is completed, many people stop and never touch it again. It’s similar to making a cool poster and then never posting it anywhere. Why? Internet Marketing takes effort, DIY site builders don’t have the resources to market each site created and the sites themselves are cluttered and reject efforts to market them. A lot of this is due to lack of on-site SEO support in addition to other elements such as effective landing pages and lack of Conversion Rate Optimization. It is much easier to stop after finishing the web design part.
So What’s the Point of Internet Marketing Agencies?
The point is, OCG Creative is a dedicated and experienced Internet Marketing Agency, that has the resources. Websites should be built to be optimized for Internet Marketing. The issue with DIY site builders, is the website’s inability to integrate with a meaningful and comprehensive marketing campaign for individual clients. This is because DIY sites purposefully exclude any means of integrating with an internet marketing plan, it is simply too much effort for DIY site builders to accommodate these features. Internet Marketing takes time and a sturdy website foundation specifically built for internet marketing. Additionally DIY site builders don’t want to manage campaigns because they take time and constant tuning. Hard work with SEO, Landing Pages, CRO, and other services, take time to gain traction. OCG maintains these campaigns, constantly tailoring our client’s Internet Marketing plans to coincide with optimal conversions including tracking page visits and valued keywords to get them ranking higher. You can’t get that level of detailed attention with do-it-yourself websites. It takes significant time, specialized data collection, and informed decisions to be implemented after data collection to market a website correctly.
If you’re not sure where to go from here knowing all of this or if you still think an awesome looking website is the most important thing for you or your business, give us a call or browse our other topics. We’ve been doing this for a while and know the Internet Marketing world front and back.